# Baidu, Inc.: overview BIDU · Nasdaq · CIK 1329099 · [Technology](/sectors/technology.md) · fiscal year ends Dec 31 Pages: [Overview](/companies/bidu.md) · [Financials](/companies/bidu/financials.md) · [Filings](/companies/bidu/filings.md) · [Insiders](/companies/bidu/insiders.md) Revenue is not reported in this company’s XBRL financial statements. ## Last eight quarters Not reported. ## Last five fiscal years | Line item | Unit | FY2021 (2021-12-31) | FY2022 (2022-12-31) | FY2023 (2023-12-31) | FY2024 (2024-12-31) | FY2025 (2025-12-31) | | --- | --- | ---: | ---: | ---: | ---: | ---: | | Revenue | $bn | [19.5](/filings/0001193125-22-086036.md) | [17.9](/filings/0001193125-23-076192.md) | [19.0](/filings/0001193125-24-068527.md) | [18.2](/filings/0001193125-25-066199.md) | [18.5](/filings/0001193125-26-109289.md) | | Gross margin | % | not reported | not reported | not reported | not reported | not reported | | Operating margin | % | [8.5%](/filings/0001193125-22-086036.md) | [12.9%](/filings/0001193125-23-076192.md) | [16.2%](/filings/0001193125-24-068527.md) | [16.0%](/filings/0001193125-25-066199.md) | [(4.5%)](/filings/0001193125-26-109289.md) | | Net margin | % | [8.2%](/filings/0001193125-22-086036.md) | [6.1%](/filings/0001193125-23-076192.md) | [15.1%](/filings/0001193125-24-068527.md) | [17.8%](/filings/0001193125-25-066199.md) | [4.3%](/filings/0001193125-26-109289.md) | | Diluted EPS | $ per share | not reported | not reported | not reported | not reported | not reported | | Free cash flow | $bn | [1.4](/filings/0001193125-22-086036.md) | [2.6](/filings/0001193125-23-076192.md) | [3.6](/filings/0001193125-24-068527.md) | [1.8](/filings/0001193125-25-066199.md) | [(2.2)](/filings/0001193125-26-109289.md) | - Revenue. XBRL Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. - Gross margin (gross profit / revenue). XBRL Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. - Operating margin (operating income / revenue). XBRL Operating income: us-gaap:OperatingIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. - Net margin (net income / revenue). XBRL Net income: us-gaap:NetIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. - Diluted EPS. XBRL not reported. - Free cash flow (operating cash flow − capital expenditure). XBRL Operating cash flow: us-gaap:NetCashProvidedByUsedInOperatingActivities; Capital expenditure: us-gaap:PaymentsToAcquirePropertyPlantAndEquipment. Each value links to the filing it came from. d marks a derived value. A ratio is not reported when any input is missing. ## Insider purchases and sales The last 20 open-market transactions on Form 4 (codes P and S). Reported price is as stated on the form, not a market price. [All insider transactions](/companies/bidu/insiders.md) None in coverage. ## Funds that report holding it From each manager’s latest Form 13F, largest reported value first. Reported value is as filed: filing data, not a price. [All funds](/funds.md) | Fund | Quarter ended | Reported value | Shares | Put or call | Change on the quarter before | | --- | --- | ---: | ---: | --- | --- | | [PRIMECAP MANAGEMENT CO/CA/](/funds/763212.md) | 2026-06-30 | $1.26bn | 11,010,100 | | Reduced −46,700 | | [MORGAN STANLEY](/funds/895421.md) | 2026-06-30 | $743.2m | 6,502,445 | | Reduced −12,199 | | [SUSQUEHANNA INTERNATIONAL GROUP, LLP](/funds/1446194.md) | 2026-06-30 | $486.2m | 4,254,200 | Call | Added +1,037,700 | | [UBS Group AG](/funds/1610520.md) | 2026-06-30 | $347.7m | 3,042,042 | | Added +917,743 | | [JANE STREET GROUP, LLC](/funds/1595888.md) | 2026-06-30 | $303.3m | 2,653,400 | Put | Added +698,100 | | [CITADEL ADVISORS LLC](/funds/1423053.md) | 2026-06-30 | $257.6m | 2,254,300 | Call | Added +512,600 | | [JANE STREET GROUP, LLC](/funds/1595888.md) | 2026-06-30 | $204.6m | 1,790,300 | Call | Added +876,900 | | [SUSQUEHANNA INTERNATIONAL GROUP, LLP](/funds/1446194.md) | 2026-06-30 | $191.4m | 1,674,500 | Put | Reduced −264,800 | | [Robeco Institutional Asset Management B.V.](/funds/1418773.md) | 2026-06-30 | $169.5m | 1,483,369 | | Added +9,292 | | [BANK OF AMERICA CORP /DE/](/funds/70858.md) | 2026-06-30 | $165.0m | 1,443,340 | | Added +1,086,736 | ## Recent filings [All 473 filings](/companies/bidu/filings.md) | Filed | Accepted | Form | What it is | Accession | | --- | --- | --- | --- | --- | | 2026-10-27 | 06:16 ET | [6-K](/filings/0001193125-26-432580.md) | Report of a foreign private issuer, period 2026-10-27 | 0001193125-26-432580 | | 2026-10-07 | 16:01 ET | [6-K](/filings/0001193125-26-416952.md) | Report of a foreign private issuer, period 2026-10-07 | 0001193125-26-416952 | | 2026-10-01 | 06:30 ET | [6-K](/filings/0001193125-26-409756.md) | Report of a foreign private issuer, period 2026-10-01 | 0001193125-26-409756 | | 2026-09-30 | 06:30 ET | [6-K](/filings/0001193125-26-408259.md) | Report of a foreign private issuer, period 2026-09-30 | 0001193125-26-408259 | | 2026-09-29 | 06:31 ET | [6-K](/filings/0001193125-26-405930.md) | Report of a foreign private issuer, period 2026-09-29 | 0001193125-26-405930 | | 2026-09-28 | 07:11 ET | [6-K](/filings/0001193125-26-403371.md) | Report of a foreign private issuer, period 2026-09-28 | 0001193125-26-403371 | | 2026-09-25 | 06:31 ET | [6-K](/filings/0001193125-26-401534.md) | Report of a foreign private issuer, period 2026-09-25 | 0001193125-26-401534 | | 2026-09-24 | 06:32 ET | [6-K](/filings/0001193125-26-400108.md) | Report of a foreign private issuer, period 2026-09-24 | 0001193125-26-400108 | | 2026-09-23 | 06:30 ET | [6-K](/filings/0001193125-26-398460.md) | Report of a foreign private issuer, period 2026-09-23 | 0001193125-26-398460 | | 2026-09-22 | 06:34 ET | [6-K](/filings/0001193125-26-397206.md) | Report of a foreign private issuer, period 2026-09-22 | 0001193125-26-397206 | ## Latest annual report [Form 20-F for the fiscal year ended Dec 31, 2025](/filings/0001193125-26-109289.md), filed Mar 17, 2026. ## Forecast league Not in this season’s league. [This season’s league](/leagues.md) ## About the filer - CIK: 1329099 - Tickers: BIDU, BAIDF - Exchange: Nasdaq - SIC code: 7370 Services-Computer Programming, Data Processing, Etc. - State of incorporation: E9 - Filer category: Large accelerated filer Source: SEC EDGAR, XBRL company facts, the filing index and Forms 4. Last ingested by Listed: Oct 27, 2026, 06:17 ET. No prices; not investment advice.