# Baozun Inc.: overview

BZUN · Nasdaq · CIK 1625414 · [Consumer discretionary](/sectors/consumer-discretionary.md) · fiscal year ends Dec 31

Pages: [Overview](/companies/bzun.md) · [Financials](/companies/bzun/financials.md) · [Filings](/companies/bzun/filings.md) · [Insiders](/companies/bzun/insiders.md)

Revenue is not reported in this company’s XBRL financial statements.

## Last eight quarters

Not reported.

## Last five fiscal years

| Line item | Unit | FY2021 (2021-12-31) | FY2022 (2022-12-31) | FY2023 (2023-12-31) | FY2024 (2024-12-31) | FY2025 (2025-12-31) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| Revenue | $m | [1,474](/filings/0001410578-22-001089.md) | [1,218](/filings/0001410578-23-000782.md) | [1,241](/filings/0001104659-24-049045.md) | [1,291](/filings/0001410578-25-000824.md) | [1,422](/filings/0001104659-26-047177.md) |
| Gross margin | % | not reported | not reported | not reported | not reported | not reported |
| Operating margin | % | [0.1%](/filings/0001410578-22-001089.md) | [0.4%](/filings/0001410578-23-000782.md) | [(2.3%)](/filings/0001104659-24-049045.md) | [(1.2%)](/filings/0001410578-25-000824.md) | [0.6%](/filings/0001104659-26-047177.md) |
| Net margin | % | [(2.2%)](/filings/0001410578-22-001089.md) | [(7.8%)](/filings/0001410578-23-000782.md) | [(3.2%)](/filings/0001104659-24-049045.md) | [(2.0%)](/filings/0001410578-25-000824.md) | [(2.4%)](/filings/0001104659-26-047177.md) |
| Diluted EPS | $ per share | [(0.16)](/filings/0001410578-22-001089.md) | [(0.52)](/filings/0001410578-23-000782.md) | [(0.22)](/filings/0001104659-24-049045.md) | [(0.14)](/filings/0001410578-25-000824.md) | [(0.20)](/filings/0001104659-26-047177.md) |
| Free cash flow | $m | [(59.9)](/filings/0001410578-22-001089.md) | [25.5](/filings/0001410578-23-000782.md) | [39.9](/filings/0001104659-24-049045.md) | [(4.2)](/filings/0001410578-25-000824.md) | [44.9](/filings/0001104659-26-047177.md) |

- Revenue. XBRL Revenue: us-gaap:Revenues; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Gross margin (gross profit / revenue). XBRL Revenue: us-gaap:Revenues; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Operating margin (operating income / revenue). XBRL Operating income: us-gaap:OperatingIncomeLoss; Revenue: us-gaap:Revenues; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Net margin (net income / revenue). XBRL Net income: us-gaap:ProfitLoss; Revenue: us-gaap:Revenues; Net income: us-gaap:NetIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Diluted EPS. XBRL Diluted EPS: us-gaap:EarningsPerShareDiluted.
- Free cash flow (operating cash flow − capital expenditure). XBRL Operating cash flow: us-gaap:NetCashProvidedByUsedInOperatingActivities; Capital expenditure: us-gaap:PaymentsToAcquirePropertyPlantAndEquipment.

Each value links to the filing it came from. d marks a derived value. A ratio is not reported when any input is missing.

## Insider purchases and sales

The last 20 open-market transactions on Form 4 (codes P and S). Reported price is as stated on the form, not a market price. [All insider transactions](/companies/bzun/insiders.md)

| Date | Insider | Role | Transaction | Shares | Reported price | Value | Filing |
| --- | --- | --- | --- | ---: | ---: | ---: | --- |
| 2026-10-22 | [Qiu Wenbin](/insiders/1975717.md) | Chief Executive Officer, Director, Officer | Purchase (P) | 5,700 | $3.50 | $19.9k | [Form 4](/filings/0001104659-26-118281.md) |
| 2026-10-21 | [Qiu Wenbin](/insiders/1975717.md) | Chief Executive Officer, Director, Officer | Purchase (P) | 5,700 | $3.50 | $19.9k | [Form 4](/filings/0001104659-26-118281.md) |

## Funds that report holding it

From each manager’s latest Form 13F, largest reported value first. Reported value is as filed: filing data, not a price. [All funds](/funds.md)

| Fund | Quarter ended | Reported value | Shares | Put or call | Change on the quarter before |
| --- | --- | ---: | ---: | --- | --- |
| [SCHRODER INVESTMENT MANAGEMENT GROUP](/funds/1086619.md) | 2026-06-30 | $6.9m | 2,414,558 |  | Unchanged |
| [TWO SIGMA INVESTMENTS, LP](/funds/1179392.md) | 2026-06-30 | $3.2m | 1,114,919 |  | Added +151,404 |
| [ARROWSTREET CAPITAL, LIMITED PARTNERSHIP](/funds/1164508.md) | 2026-06-30 | $2.5m | 890,508 |  | Added +511,736 |
| [MARSHALL WACE, LLP](/funds/1318757.md) | 2026-06-30 | $2.2m | 780,391 |  | Added +231,976 |
| [DIMENSIONAL FUND ADVISORS LP](/funds/354204.md) | 2026-06-30 | $1.6m | 568,534 |  | Reduced −25,135 |
| [SUSQUEHANNA INTERNATIONAL GROUP, LLP](/funds/1446194.md) | 2026-06-30 | $1.6m | 552,700 | Put | Added +396,600 |
| [MORGAN STANLEY](/funds/895421.md) | 2026-06-30 | $1.5m | 526,315 |  | Reduced −7,695 |
| [CITADEL ADVISORS LLC](/funds/1423053.md) | 2026-06-30 | $1.4m | 499,047 |  | Added +387,103 |
| [First Beijing Investment Ltd](/funds/1701717.md) | 2026-06-30 | $1.2m | 432,828 |  | Reduced −11,500 |
| [AIA Group Ltd](/funds/1522877.md) | 2026-06-30 | $1.1m | 399,018 |  | Unchanged |

## Recent filings

[All 456 filings](/companies/bzun/filings.md)

| Filed | Accepted | Form | What it is | Accession |
| --- | --- | --- | --- | --- |
| 2026-10-26 | 08:35 ET | [6-K](/filings/0001104659-26-118631.md) | Report of a foreign private issuer, period 2026-10-26 | 0001104659-26-118631 |
| 2026-10-16 | 06:55 ET | [6-K](/filings/0001104659-26-116408.md) | Report of a foreign private issuer, period 2026-10-16 | 0001104659-26-116408 |
| 2026-10-09 | 08:11 ET | [6-K](/filings/0001104659-26-114862.md) | Report of a foreign private issuer, period 2026-10-09 | 0001104659-26-114862 |
| 2026-10-02 | 08:06 ET | [6-K](/filings/0001104659-26-113052.md) | Report of a foreign private issuer, period 2026-10-02 | 0001104659-26-113052 |
| 2026-09-24 | 06:19 ET | [6-K](/filings/0001104659-26-110140.md) | Report of a foreign private issuer, period 2026-09-24 | 0001104659-26-110140 |
| 2026-09-17 | 06:26 ET | [6-K](/filings/0001104659-26-108400.md) | Report of a foreign private issuer, period 2026-09-17 | 0001104659-26-108400 |
| 2026-09-03 | 06:04 ET | [6-K](/filings/0001104659-26-104889.md) | Report of a foreign private issuer, period 2026-09-03 | 0001104659-26-104889 |
| 2026-08-28 | 09:13 ET | [6-K](/filings/0001104659-26-102843.md) | Report of a foreign private issuer, period 2026-08-28 | 0001104659-26-102843 |
| 2026-08-27 | 08:23 ET | [6-K](/filings/0001104659-26-102080.md) | Report of a foreign private issuer, period 2026-08-27 | 0001104659-26-102080 |
| 2026-08-13 | 06:31 ET | [6-K](/filings/0001104659-26-095379.md) | Report of a foreign private issuer, period 2026-08-13 | 0001104659-26-095379 |

## Latest annual report

[Form 20-F for the fiscal year ended Dec 31, 2025](/filings/0001104659-26-047177.md), filed Apr 23, 2026.

## Forecast league

Not in this season’s league. [This season’s league](/leagues.md)

## About the filer

- CIK: 1625414
- Tickers: BZUN
- Exchange: Nasdaq
- SIC code: 5961 Retail-Catalog & Mail-Order Houses
- State of incorporation: E9
- Filer category: Accelerated filer

Source: SEC EDGAR, XBRL company facts, the filing index and Forms 4. Last ingested by Listed: Oct 26, 2026, 08:36 ET. No prices; not investment advice.