# Harley-Davidson, Inc.: overview

HOG · NYSE · CIK 793952 · [Industrials](/sectors/industrials.md) · fiscal year ends Dec 31

Pages: [Overview](/companies/hog.md) · [Financials](/companies/hog/financials.md) · [Filings](/companies/hog/filings.md) · [Insiders](/companies/hog/insiders.md)

Latest reported revenue: [$1.11bn](/filings/0000793952-26-000061.md) for Q2 FY2026, three months to 2026-06-30, from the 10-Q filed Aug 5, 2026 (XBRL us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, accession 0000793952-26-000061).

## Last eight quarters

| Line item | Unit | Q3 FY2024 (2024-09-30) | Q4 FY2024 (2024-12-31) | Q1 FY2025 (2025-03-31) | Q2 FY2025 (2025-06-30) | Q3 FY2025 (2025-09-30) | Q4 FY2025 (2025-12-31) | Q1 FY2026 (2026-03-31) | Q2 FY2026 (2026-06-30) |
| --- | --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Revenue | $m | [881](/filings/0000793952-25-000188.md) | [431 d](/filings/0000793952-26-000011.md) | [1,084](/filings/0000793952-26-000032.md) | [1,050](/filings/0000793952-26-000061.md) | [1,080](/filings/0000793952-25-000188.md) | [391 d](/filings/0000793952-26-000011.md) | [1,061](/filings/0000793952-26-000032.md) | [1,113](/filings/0000793952-26-000061.md) |
| Gross margin | % | not reported | not reported | not reported | not reported | not reported | not reported | not reported | not reported |
| Operating margin | % | [12.0%](/filings/0000793952-25-000188.md) | [(44.9%) d](/filings/0000793952-26-000011.md) | [14.8%](/filings/0000793952-26-000032.md) | [10.7%](/filings/0000793952-26-000061.md) | [44.0%](/filings/0000793952-25-000188.md) | [(92.4%) d](/filings/0000793952-26-000011.md) | [2.2%](/filings/0000793952-26-000032.md) | [6.8%](/filings/0000793952-26-000061.md) |
| Net margin | % | [13.5%](/filings/0000793952-25-000188.md) | [(27.1%) d](/filings/0000793952-26-000011.md) | [12.3%](/filings/0000793952-26-000032.md) | [10.2%](/filings/0000793952-26-000061.md) | [35.0%](/filings/0000793952-25-000188.md) | [(71.5%) d](/filings/0000793952-26-000011.md) | [2.3%](/filings/0000793952-26-000032.md) | [7.2%](/filings/0000793952-26-000061.md) |
| Diluted EPS | $ per share | [0.91](/filings/0000793952-25-000188.md) | not reported | [1.07](/filings/0000793952-26-000032.md) | [0.88](/filings/0000793952-26-000061.md) | [3.10](/filings/0000793952-25-000188.md) | not reported | [0.22](/filings/0000793952-26-000032.md) | [0.75](/filings/0000793952-26-000061.md) |
| Free cash flow | $m | [300 d](/filings/0000793952-25-000188.md) | [77.0 d](/filings/0000793952-26-000011.md) | [112](/filings/0000793952-26-000032.md) | [332 d](/filings/0000793952-26-000061.md) | [(129) d](/filings/0000793952-25-000188.md) | [100 d](/filings/0000793952-26-000011.md) | [(260)](/filings/0000793952-26-000032.md) | [155 d](/filings/0000793952-26-000061.md) |

- Revenue. XBRL Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. Derived values: 12-month figure less the 9-month figure.
- Gross margin (gross profit / revenue). XBRL Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. Derived values: 12-month figure less the 9-month figure.
- Operating margin (operating income / revenue). XBRL Operating income: us-gaap:OperatingIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. Derived values: 12-month figure less the 9-month figure.
- Net margin (net income / revenue). XBRL Net income: us-gaap:NetIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax. Derived values: 12-month figure less the 9-month figure.
- Diluted EPS. XBRL Diluted EPS: us-gaap:EarningsPerShareDiluted.
- Free cash flow (operating cash flow − capital expenditure). XBRL Operating cash flow: us-gaap:NetCashProvidedByUsedInOperatingActivities; Capital expenditure: us-gaap:PaymentsToAcquirePropertyPlantAndEquipment. Derived values: 9-month figure less the 6-month figure; 12-month figure less the 9-month figure; 6-month figure less the 3-month figure.

## Last five fiscal years

| Line item | Unit | FY2021 (2021-12-31) | FY2022 (2022-12-31) | FY2023 (2023-12-31) | FY2024 (2024-12-31) | FY2025 (2025-12-31) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| Revenue | $m | [4,540](/filings/0000793952-24-000076.md) | [4,935](/filings/0000793952-25-000063.md) | [4,883](/filings/0000793952-26-000011.md) | [4,148](/filings/0000793952-26-000011.md) | [3,604](/filings/0000793952-26-000011.md) |
| Gross margin | % | not reported | not reported | not reported | not reported | not reported |
| Operating margin | % | [18.1%](/filings/0000793952-24-000076.md) | [18.4%](/filings/0000793952-25-000063.md) | [16.0%](/filings/0000793952-26-000011.md) | [10.0%](/filings/0000793952-26-000011.md) | [10.7%](/filings/0000793952-26-000011.md) |
| Net margin | % | [14.3%](/filings/0000793952-24-000076.md) | [15.0%](/filings/0000793952-25-000063.md) | [14.5%](/filings/0000793952-26-000011.md) | [11.0%](/filings/0000793952-26-000011.md) | [9.4%](/filings/0000793952-26-000011.md) |
| Diluted EPS | $ per share | [4.19](/filings/0000793952-24-000076.md) | [4.96](/filings/0000793952-25-000063.md) | [4.87](/filings/0000793952-26-000011.md) | [3.44](/filings/0000793952-26-000011.md) | [2.78](/filings/0000793952-26-000011.md) |
| Free cash flow | $m | [856](/filings/0000793952-24-000076.md) | [397](/filings/0000793952-25-000063.md) | [547](/filings/0000793952-26-000011.md) | [867](/filings/0000793952-26-000011.md) | [415](/filings/0000793952-26-000011.md) |

- Revenue. XBRL Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Gross margin (gross profit / revenue). XBRL Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Operating margin (operating income / revenue). XBRL Operating income: us-gaap:OperatingIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Net margin (net income / revenue). XBRL Net income: us-gaap:NetIncomeLoss; Revenue: us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
- Diluted EPS. XBRL Diluted EPS: us-gaap:EarningsPerShareDiluted.
- Free cash flow (operating cash flow − capital expenditure). XBRL Operating cash flow: us-gaap:NetCashProvidedByUsedInOperatingActivities; Capital expenditure: us-gaap:PaymentsToAcquirePropertyPlantAndEquipment.

Each value links to the filing it came from. d marks a derived value. A ratio is not reported when any input is missing.

## Insider purchases and sales

The last 20 open-market transactions on Form 4 (codes P and S). Reported price is as stated on the form, not a market price. [All insider transactions](/companies/hog/insiders.md)

None in coverage.

## Funds that report holding it

From each manager’s latest Form 13F, largest reported value first. Reported value is as filed: filing data, not a price. [All funds](/funds.md)

| Fund | Quarter ended | Reported value | Shares | Put or call | Change on the quarter before |
| --- | --- | ---: | ---: | --- | --- |
| [BlackRock, Inc.](/funds/2012383.md) | 2026-06-30 | $249.4m | 10,196,018 |  | Reduced −409,784 |
| [DONALD SMITH & CO., INC.](/funds/814375.md) | 2026-06-30 | $227.0m | 9,279,072 |  | Reduced −737,802 |
| [DIMENSIONAL FUND ADVISORS LP](/funds/354204.md) | 2026-06-30 | $146.0m | 5,968,319 |  | Added +123,378 |
| [VANGUARD PORTFOLIO MANAGEMENT LLC](/funds/2100121.md) | 2026-06-30 | $137.6m | 5,625,072 |  | Added +341,498 |
| [AMERICAN CENTURY COMPANIES INC](/funds/748054.md) | 2026-06-30 | $130.9m | 5,351,228 |  | Added +594,794 |
| [VANGUARD CAPITAL MANAGEMENT LLC](/funds/2100119.md) | 2026-06-30 | $116.1m | 4,747,108 |  | Reduced −313,854 |
| [FIFTHDELTA Ltd](/funds/1872766.md) | 2026-06-30 | $106.9m | 4,372,149 |  | Added +2,241,849 |
| [STATE STREET CORP](/funds/93751.md) | 2026-06-30 | $103.6m | 4,236,174 |  | Added +440,901 |
| [GEODE CAPITAL MANAGEMENT, LLC](/funds/1214717.md) | 2026-06-30 | $73.3m | 2,995,865 |  | Added +710,288 |
| [AQR CAPITAL MANAGEMENT LLC](/funds/1167557.md) | 2026-06-30 | $63.8m | 2,615,019 |  | Added +1,021,890 |

## Recent filings

[All 1,541 filings](/companies/hog/filings.md)

| Filed | Accepted | Form | What it is | Accession |
| --- | --- | --- | --- | --- |
| 2026-08-05 | 16:02 ET | [10-Q](/filings/0000793952-26-000061.md) | Quarterly report, period 2026-06-30 | 0000793952-26-000061 |
| 2026-07-23 | 17:28 ET | [8-K/A](/filings/0000793952-26-000058.md) | 7.01 Regulation FD disclosure; 9.01 Financial statements and exhibits | 0000793952-26-000058 |
| 2026-07-23 | 06:50 ET | [8-K](/filings/0000793952-26-000055.md) | 2.02 Results of operations; 9.01 Financial statements and exhibits | 0000793952-26-000055 |
| 2026-06-26 | 17:00 ET | [8-K](/filings/0000793952-26-000050.md) | 5.02 Departure or appointment of officers or directors | 0000793952-26-000050 |
| 2026-05-28 | 16:41 ET | [8-K](/filings/0000793952-26-000038.md) | 5.02 Departure or appointment of officers or directors; 5.07 Shareholder vote results | 0000793952-26-000038 |
| 2026-05-06 | 12:39 ET | [10-Q](/filings/0000793952-26-000032.md) | Quarterly report, period 2026-03-31 | 0000793952-26-000032 |
| 2026-05-05 | 06:50 ET | [8-K](/filings/0000793952-26-000029.md) | 2.02 Results of operations; 9.01 Financial statements and exhibits | 0000793952-26-000029 |
| 2026-04-09 | 13:05 ET | [DEF 14A](/filings/0000793952-26-000022.md) | Proxy statement, period 2026-05-21 | 0000793952-26-000022 |
| 2026-03-06 | 08:50 ET | [8-K](/filings/0000793952-26-000014.md) | 8.01 Other events | 0000793952-26-000014 |
| 2026-02-26 | 11:57 ET | [10-K](/filings/0000793952-26-000011.md) | Annual report, period 2025-12-31 | 0000793952-26-000011 |

## Latest annual report

[Form 10-K for the fiscal year ended Dec 31, 2025](/filings/0000793952-26-000011.md), filed Feb 26, 2026.

## Forecast league

Q3 FY2026, the quarter ended 2026-09-30, is open for forecasts until the first results filing for it is accepted by EDGAR. Results are due by \[object Promise\]. [Forecast this quarter](/leagues/2026q3/targets/e554a4c0-8a4c-4d66-aa84-323c48ec54d4)

## About the filer

- CIK: 793952
- Tickers: HOG
- Exchange: NYSE
- SIC code: 3751 Motorcycles, Bicycles & Parts
- State of incorporation: WI
- Filer category: Large accelerated filer

Source: SEC EDGAR, XBRL company facts, the filing index and Forms 4. Last ingested by Listed: Oct 29, 2026, 06:53 ET. No prices; not investment advice.