# MediaAlpha, Inc.: insider transactions

MAX · NYSE · CIK 1818383 · [Industrials](/sectors/industrials.md) · fiscal year ends Dec 31

Pages: [Overview](/companies/max.md) · [Financials](/companies/max/financials.md) · [Filings](/companies/max/filings.md) · [Insiders](/companies/max/insiders.md)

## All transactions: 10

Non-derivative transactions reported on Forms 4, newest first. Codes P (purchase) and S (sale) are open-market trades. Reported price is as stated on the form, not a market price. Filter with ?type= `open-market`, `purchase`, `sale`.

| Date | Insider | Role | Transaction | Shares | Reported price | Value | Filing |
| --- | --- | --- | --- | ---: | ---: | ---: | --- |
| 2026-10-28 | [Nonko Eugene](/insiders/1830016.md) | Director | Sale (S) | 7,273 | $11.6266 | $84.6k | [Form 4](/filings/0001818383-26-000266.md) |
| 2026-10-28 | [Nonko Eugene](/insiders/1830016.md) | Director | Sale (S) | 1,940 | $11.6293 | $22.6k | [Form 4](/filings/0001818383-26-000266.md) |
| 2026-10-27 | [Nonko Eugene](/insiders/1830016.md) | Director | Sale (S) | 8,283 | $11.8489 | $98.1k | [Form 4](/filings/0001818383-26-000266.md) |
| 2026-10-27 | [Nonko Eugene](/insiders/1830016.md) | Director | Sale (S) | 3,394 | $11.9212 | $40.5k | [Form 4](/filings/0001818383-26-000266.md) |
| 2026-10-26 | [Nonko Eugene](/insiders/1830016.md) | Director | Sale (S) | 7,273 | $11.8302 | $86.0k | [Form 4](/filings/0001818383-26-000266.md) |
| 2026-10-26 | [Nonko Eugene](/insiders/1830016.md) | Director | Sale (S) | 1,940 | $11.8286 | $22.9k | [Form 4](/filings/0001818383-26-000266.md) |
| 2024-05-07 | [White Mountains Insurance Group Ltd](/insiders/776867.md) | 10% owner | Sale (S) | 5,000,200 | $19.00 | $95.0m | [Form 4](/filings/0001062993-24-009800.md) |
| 2023-06-30 | [White Mountains Insurance Group Ltd](/insiders/776867.md) | Director, 10% owner | Purchase (P) | 5,916,816 | $10.00 | $59.2m | [Form 4](/filings/0001062993-23-014208.md) |
| 2021-03-23 | [White Mountains Insurance Group Ltd](/insiders/776867.md) | 10% owner | Sale (S) | 3,592,204 | $46.00 | $165.2m | [Form 4](/filings/0001668244-21-000013.md) |
| 2020-10-30 | [White Mountains Insurance Group Ltd](/insiders/776867.md) | 10% owner | Sale (S) | 3,609,894 | $19.00 | $68.6m | [Form 4](/filings/0000899243-20-030233.md) |

Source: SEC EDGAR, Forms 4. Last ingested by Listed: Oct 30, 2026, 21:03 ET. No prices; not investment advice.