# WPP plc: Form 20-F for the period ended Dec 31, 2024

- Company: [WPP plc](/companies/wpp.md) (CIK 806968)
- Form: 20-F
- Filed: 2025-03-28
- Accepted by EDGAR: Mar 28, 2025, 11:31 ET
- Period: 2024-12-31
- Accession: 0001628280-25-015363
- Inline XBRL: yes
- Main document: https://www.sec.gov/Archives/edgar/data/806968/000162828025015363/wpp-20241231.htm
- All documents and exhibits: https://www.sec.gov/Archives/edgar/data/806968/000162828025015363/

## Figures reported in this filing

Standardized XBRL line items for the period ended 2024-12-31.

| Line item | Period | Value | XBRL concept |
| --- | --- | ---: | --- |
| Revenue | 12 months, 2024-01-01 to 2024-12-31 | GBP 14.74bn | ifrs-full:Revenue |
| Cost of revenue | 12 months, 2024-01-01 to 2024-12-31 | GBP 12.29bn | ifrs-full:CostOfSales |
| Gross profit | 12 months, 2024-01-01 to 2024-12-31 | GBP 2.45bn | ifrs-full:GrossProfit |
| Operating income | 12 months, 2024-01-01 to 2024-12-31 | GBP 1.32bn | ifrs-full:ProfitLossFromOperatingActivities |
| Income tax | 12 months, 2024-01-01 to 2024-12-31 | GBP 402.0m | ifrs-full:IncomeTaxExpenseContinuingOperations |
| Net income | 12 months, 2024-01-01 to 2024-12-31 | GBP 542.0m | ifrs-full:ProfitLossAttributableToOwnersOfParent |
| Diluted EPS | 12 months, 2024-01-01 to 2024-12-31 | GBP 0.49 | ifrs-full:DilutedEarningsLossPerShare |
| Basic EPS | 12 months, 2024-01-01 to 2024-12-31 | GBP 0.50 | ifrs-full:BasicEarningsLossPerShare |
| Operating cash flow | 12 months, 2024-01-01 to 2024-12-31 | GBP 1.41bn | ifrs-full:CashFlowsFromUsedInOperatingActivities |
| Capital expenditure | 12 months, 2024-01-01 to 2024-12-31 | GBP 189.0m | ifrs-full:PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities |
| Cash and equivalents | at 2024-12-31 | GBP 2.64bn | ifrs-full:CashAndCashEquivalents |
| Current assets | at 2024-12-31 | GBP 13.66bn | ifrs-full:CurrentAssets |
| Current liabilities | at 2024-12-31 | GBP 15.52bn | ifrs-full:CurrentLiabilities |
| Shareholders' equity | at 2024-12-31 | GBP 3.48bn | ifrs-full:EquityAttributableToOwnersOfParent |
| Shares outstanding | at 2024-12-31 | 1,078,802,358 shares | dei:EntityCommonStockSharesOutstanding |

## Sections

Sections are extracted only from 10-K and 10-Q reports. Read this filing’s documents on sec.gov. https://www.sec.gov/Archives/edgar/data/806968/000162828025015363/wpp-20241231.htm

Filed Mar 28, 2025.
Source: SEC EDGAR, the filing index for accession 0001628280-25-015363. Last ingested by Listed: Nov 2, 2026, 12:45 ET. No prices; not investment advice.