# Willis Investment Counsel: Form 13F holdings

An institutional investment manager in GAINESVILLE, GA. SEC CIK 1310929.

- Quarter ended: 2026-06-30
- Filed: 2026-08-03
- Reported value: $2.10bn
- Positions: 125 (125 lines in the filing's table; lines for the same security and option type are added together here)
- Compared with: the 13F for the quarter ended 2026-03-31
- Filing: https://www.sec.gov/Archives/edgar/data/1310929/000131092926000004/

## Holdings

As filed, largest first. Reported value is what the manager stated at the quarter end (Jun 30, 2026), in US dollars; it is filing data, not a price. Weight is the share of the total reported value.

| Issuer | Class | Reported value | Weight | Shares | Put or call | Change on the quarter before |
| --- | --- | ---: | ---: | ---: | --- | --- |
| [Cisco Systems Inc (CSCO)](/companies/csco.md) | COM | $103.9m | 5.0% | 884,202 |  | Added +50,145 |
| [Johnson And Johnson (JNJ)](/companies/jnj.md) | COM | $78.6m | 3.7% | 309,486 |  | Added +20,068 |
| [Texas Instruments Inc (TXN)](/companies/txn.md) | COM | $70.6m | 3.4% | 237,001 |  | Reduced −29,643 |
| [Caterpillar Inc Del (CAT)](/companies/cat.md) | COM | $58.1m | 2.8% | 54,570 |  | Added +4,884 |
| Chubb Ltd | COM | $55.5m | 2.6% | 162,875 |  | Added +9,084 |
| [Lockheed Martin Corp (LMT)](/companies/lmt.md) | COM | $49.0m | 2.3% | 96,275 |  | Added +5,036 |
| [Paychex Inc (PAYX)](/companies/payx.md) | COM | $46.0m | 2.2% | 467,688 |  | Added +30,658 |
| [Microsoft Corp (MSFT)](/companies/msft.md) | COM | $45.2m | 2.2% | 121,147 |  | Added +7,713 |
| [Pfizer Inc (PFE)](/companies/pfe.md) | COM | $43.8m | 2.1% | 1,818,508 |  | Added +100,571 |
| [Merck & Company, Inc (MRK)](/companies/mrk.md) | COM | $40.2m | 1.9% | 312,767 |  | Reduced −951 |
| [Home Depot Inc (HD)](/companies/hd.md) | COM | $39.8m | 1.9% | 112,868 |  | Added +5,385 |
| [Aflac Inc (AFL)](/companies/afl.md) | COM | $38.1m | 1.8% | 324,544 |  | Added +22,364 |
| [Fortinet, Inc (FTNT)](/companies/ftnt.md) | COM | $35.5m | 1.7% | 230,869 |  | Added +34,630 |
| [Exxon Mobil Corp (XOM)](/companies/xom.md) | COM | $33.8m | 1.6% | 246,874 |  | New +246,874 |
| [Hershey Co (HSY)](/companies/hsy.md) | COM | $33.5m | 1.6% | 190,740 |  | Added +9,779 |
| [Generac (GNRC)](/companies/gnrc.md) | COM | $33.4m | 1.6% | 113,995 |  | Reduced −31,426 |
| [Keysight Technologies (KEYS)](/companies/keys.md) | COM | $33.3m | 1.6% | 95,062 |  | Added +14,069 |
| [Automatic Data Proc (ADP)](/companies/adp.md) | COM | $33.2m | 1.6% | 148,056 |  | Reduced −400 |
| Accenture PLC | COM | $33.1m | 1.6% | 265,973 |  | Added +71,175 |
| Eaton Corp | COM | $32.8m | 1.6% | 76,973 |  | Reduced −100 |
| [Pepsico Inc (PEP)](/companies/pep.md) | COM | $32.4m | 1.5% | 239,514 |  | Added +10,462 |
| Medtronic Inc | COM | $32.4m | 1.5% | 414,539 |  | Added +22,491 |
| [Apple Computer (AAPL)](/companies/aapl.md) | COM | $32.2m | 1.5% | 111,285 |  | Added +2,149 |
| [Quest Diagnostics, Inc. (DGX)](/companies/dgx.md) | COM | $32.1m | 1.5% | 151,500 |  | Reduced −300 |
| [Abbott Laboratories (ABT)](/companies/abt.md) | COM | $31.3m | 1.5% | 345,349 |  | Added +146,000 |
| [Procter & Gamble Co (PG)](/companies/pg.md) | COM | $30.7m | 1.5% | 209,370 |  | Reduced −397 |
| [Conocophillips (COP)](/companies/cop.md) | COM | $28.5m | 1.4% | 274,201 |  | Added +16,768 |
| [American Electric Power Co (AEP)](/companies/aep.md) | COM | $27.8m | 1.3% | 203,038 |  | Reduced −500 |
| [BHP Billiton Ltd (BHP)](/companies/bhp.md) | COM | $27.6m | 1.3% | 331,239 |  | Added +16,230 |
| [W. W. Grainger, Inc. (GWW)](/companies/gww.md) | COM | $27.3m | 1.3% | 20,102 |  | Added +3,406 |
| [Valero Energy Corp (VLO)](/companies/vlo.md) | COM | $27.2m | 1.3% | 104,300 |  | Reduced −300 |
| [Sanofi-Aventis (SNY)](/companies/sny.md) | COM | $25.7m | 1.2% | 602,300 |  | Reduced −1,700 |
| [JP Morgan Chase & Co (JPM)](/companies/jpm.md) | COM | $25.5m | 1.2% | 77,798 |  | Reduced −81 |
| [Darden Restaurants Inc (DRI)](/companies/dri.md) | COM | $25.2m | 1.2% | 122,400 |  | Reduced −200 |
| [Tractor Supply Co (TSCO)](/companies/tsco.md) | COM | $24.0m | 1.1% | 759,707 |  | Added +76,476 |
| [3m Company (MMM)](/companies/mmm.md) | COM | $23.8m | 1.1% | 146,840 |  | Added +10,270 |
| [Verizon Communications Com (VZ)](/companies/vz.md) | COM | $23.6m | 1.1% | 557,990 |  | Reduced −1,510 |
| [General Dynamics Corp (GD)](/companies/gd.md) | COM | $23.6m | 1.1% | 66,500 |  | Reduced −200 |
| [American Express (AXP)](/companies/axp.md) | COM | $22.9m | 1.1% | 67,676 |  | Added +10,440 |
| [Mcdonalds Corp Com (MCD)](/companies/mcd.md) | COM | $22.8m | 1.1% | 84,485 |  | Reduced −300 |
| [Shell (SHEL)](/companies/shel.md) | COM | $22.6m | 1.1% | 292,008 |  | Added +14,488 |
| [Applied Material Inc (AMAT)](/companies/amat.md) | COM | $22.5m | 1.1% | 31,135 |  | Added +4,686 |
| [Clorox Co Del Com (CLX)](/companies/clx.md) | COM | $21.9m | 1.0% | 229,300 |  | Reduced −700 |
| [Deere Co (DE)](/companies/de.md) | COM | $21.7m | 1.0% | 34,200 |  | Reduced −100 |
| [Eli Lilly & Co (LLY)](/companies/lly.md) | COM | $21.6m | 1.0% | 18,017 |  | Added +3,240 |
| [Adobe Systems Inc (ADBE)](/companies/adbe.md) | COM | $21.3m | 1.0% | 103,802 |  | Added +49,563 |
| [Lab Corp Of Amer (LH)](/companies/lh.md) | COM | $21.1m | 1.0% | 75,319 |  | Added +10,829 |
| [AT&T Corp (T)](/companies/t.md) | COM | $21.0m | 1.0% | 1,014,010 |  | Reduced −1,600 |
| [Duke Energy Corp New (DUK)](/companies/duk.md) | COM | $20.3m | 1.0% | 160,137 |  | Reduced −145 |
| [Emerson Elec Co (EMR)](/companies/emr.md) | COM | $19.9m | 0.9% | 139,200 |  | Reduced −400 |
| Invesco Exchange Traded Fd Tr | COM | $19.8m | 0.9% | 92,880 |  | Added +12,175 |
| [Lowe's Companies Inc (LOW)](/companies/low.md) | COM | $18.3m | 0.9% | 83,218 |  | Reduced −200 |
| [Google Inc Class A (GOOGL)](/companies/googl.md) | COM | $17.8m | 0.8% | 49,797 |  | Added +9,120 |
| [Hubbell, Inc (HUBB)](/companies/hubb.md) | COM | $17.1m | 0.8% | 32,723 |  | Added +4,924 |
| [Nvidia Corp (NVDA)](/companies/nvda.md) | COM | $16.7m | 0.8% | 83,643 |  | Added +14,700 |
| [Chevron Corp (CVX)](/companies/cvx.md) | COM | $16.6m | 0.8% | 99,877 |  | Reduced −118 |
| [Mastercard (MA)](/companies/ma.md) | COM | $15.5m | 0.7% | 30,118 |  | Added +5,133 |
| [Waste Management Inc New (WM)](/companies/wm.md) | COM | $15.3m | 0.7% | 68,626 |  | Reduced −300 |
| [Waters Corp (WAT)](/companies/wat.md) | COM | $14.8m | 0.7% | 39,360 |  | Added +5,980 |
| [Motorola Solutions (MSI)](/companies/msi.md) | COM | $13.5m | 0.6% | 32,600 |  | New +32,600 |
| [Zoetis Inc (ZTS)](/companies/zts.md) | COM | $12.3m | 0.6% | 171,746 |  | Added +31,787 |
| [Factset Resh Sys Inc (FDS)](/companies/fds.md) | COM | $11.7m | 0.6% | 51,021 |  | Added +8,197 |
| [United Parcel Service (UPS)](/companies/ups.md) | COM | $11.7m | 0.6% | 109,094 |  | Added +20,121 |
| [Meta Platforms Inc (META)](/companies/meta.md) | COM | $10.9m | 0.5% | 19,367 |  | Added +3,422 |
| [Ross Stores Inc (ROST)](/companies/rost.md) | COM | $9.8m | 0.5% | 46,244 |  | Added +7,980 |
| [Sherwin-Williams Co (SHW)](/companies/shw.md) | COM | $9.8m | 0.5% | 28,553 |  | Added +4,549 |
| [National Research Corporation (NRC)](/companies/nrc.md) | COM | $9.4m | 0.4% | 434,785 |  | Added +210,147 |
| [Frontdoor Inc (FTDR)](/companies/ftdr.md) | COM | $9.3m | 0.4% | 119,899 |  | Added +40,711 |
| [Medpace Holdings, Inc (MEDP)](/companies/medp.md) | COM | $7.9m | 0.4% | 14,855 |  | Added +4,741 |
| [Qualys, Inc. (QLYS)](/companies/qlys.md) | COM | $7.9m | 0.4% | 57,156 |  | Added +22,719 |
| [Liquidity Svcs Inc (LQDT)](/companies/lqdt.md) | COM | $7.6m | 0.4% | 193,441 |  | Added +61,015 |
| [Donaldson Co Inc (DCI)](/companies/dci.md) | COM | $7.3m | 0.3% | 81,745 |  | Added +26,298 |
| [Gildan Activewear Inc (GIL)](/companies/gil.md) | COM | $6.9m | 0.3% | 133,186 |  | Added +50,447 |
| [Sterling Construction (STRL)](/companies/strl.md) | COM | $6.8m | 0.3% | 8,160 |  | Reduced −8,073 |
| [S&P Global Inc COM (SPGI)](/companies/spgi.md) | COM | $6.8m | 0.3% | 16,757 |  | Added +3,012 |
| Logitech International | COM | $6.8m | 0.3% | 72,038 |  | Added +26,937 |
| [Jack Henry & Associates (JKHY)](/companies/jkhy.md) | COM | $6.7m | 0.3% | 48,588 |  | Added +30,060 |
| [Avery Dennison Corp (AVY)](/companies/avy.md) | COM | $5.6m | 0.3% | 34,558 |  | Added +24,046 |
| [Lamar Advertising Co (LAMR)](/companies/lamr.md) | COM | $5.3m | 0.3% | 33,811 |  | Added +14,275 |
| [Paycom Software Inc (PAYC)](/companies/payc.md) | COM | $5.0m | 0.2% | 39,620 |  | Added +16,091 |
| [AO Smith Corporation (AOS)](/companies/aos.md) | COM | $4.8m | 0.2% | 76,226 |  | Added +28,296 |
| [Align Technology Inc (ALGN)](/companies/algn.md) | COM | $4.7m | 0.2% | 28,035 |  | Added +21,573 |
| [The Toro Company (TTC)](/companies/ttc.md) | COM | $4.6m | 0.2% | 47,415 |  | Added +19,960 |
| [Zebra Technologies Corproation (ZBRA)](/companies/zbra.md) | COM | $4.5m | 0.2% | 17,175 |  | Added +7,068 |
| [Intuit Inc (INTU)](/companies/intu.md) | COM | $4.2m | 0.2% | 16,168 |  | Added +3,304 |
| [Evertec, Inc (EVTC)](/companies/evtc.md) | COM | $4.2m | 0.2% | 150,575 |  | Added +55,575 |
| [JBT Marel Corp (JBTM)](/companies/jbtm.md) | COM | $4.0m | 0.2% | 27,401 |  | Added +15,634 |
| [Verisign Inc (VRSN)](/companies/vrsn.md) | COM | $3.8m | 0.2% | 15,294 |  | Added +6,299 |
| [Hexcel Corp (HXL)](/companies/hxl.md) | COM | $3.8m | 0.2% | 38,150 |  | Added +17,014 |
| [Ubiquiti Inc. (UI)](/companies/ui.md) | COM | $3.7m | 0.2% | 6,989 |  | Added +3,061 |
| [MSC Industrial (MSM)](/companies/msm.md) | COM | $3.7m | 0.2% | 31,258 |  | Reduced −8,728 |
| [Badger Meter, Inc. (BMI)](/companies/bmi.md) | COM | $2.7m | 0.1% | 18,383 |  | New +18,383 |
| [Bio-Techne Corp (TECH)](/companies/tech.md) | COM | $2.7m | 0.1% | 37,659 |  | Added +20,357 |
| [Dolby Laboratories, Inc CL A (DLB)](/companies/dlb.md) | COM | $2.1m | <0.1% | 39,854 |  | Added +19,250 |
| GAZTRANSPORT & TECHNIGAZ | COM | $1.7m | <0.1% | 8,105 |  | New +8,105 |
| iShares Core S&P MID-CAP ETF | ETF | $1.2m | <0.1% | 16,164 |  | Unchanged |
| [MaxCyte Inc Com (MXCT)](/companies/mxct.md) | COM | $1.1m | <0.1% | 862,758 |  | Unchanged |
| [Coca Cola Company (KO)](/companies/ko.md) | COM | $1.0m | <0.1% | 12,664 |  | Reduced −44 |
| Vanguard S&P 500 ETF | ETF | $831.7k | <0.1% | 1,211 |  | Added +38 |
| Vanguard Mid-Cap Etf | ETF | $827.3k | <0.1% | 10,268 |  | Added +7,701 |
| [Micron Technology Inc (MU)](/companies/mu.md) | COM | $784.9k | <0.1% | 680 |  | Unchanged |
| [PAR Technology Corp (PAR)](/companies/par.md) | COM | $732.6k | <0.1% | 42,057 |  | Reduced −22,538 |
| [Corning Inc (GLW)](/companies/glw.md) | COM | $704.0k | <0.1% | 2,756 |  | Unchanged |
| IShares S&P 100 | COM | $595.3k | <0.1% | 1,627 |  | Reduced −27 |
| [Intl Business Machines Corp Ib (IBM)](/companies/ibm.md) | COM | $550.7k | <0.1% | 1,958 |  | Added +23 |
| [Venu Holding Corporation (VENU)](/companies/venu.md) | COM | $496.3k | <0.1% | 218,633 |  | Unchanged |
| Vanguard Total Stock Market Et | COM | $482.6k | <0.1% | 1,304 |  | Added +11 |
| [Google Inc (GOOGL)](/companies/googl.md) | COM | $480.5k | <0.1% | 1,360 |  | Added +69 |
| Wisdomtree Total Div Fund | COM | $456.1k | <0.1% | 4,891 |  | Unchanged |
| [Amazon Inc (AMZN)](/companies/amzn.md) | COM | $451.2k | <0.1% | 1,893 |  | Added +548 |
| [QXO, Inc (QXO)](/companies/qxo.md) | COM | $431.7k | <0.1% | 24,980 |  | Unchanged |
| [Southern Company (SO)](/companies/so.md) | COM | $425.6k | <0.1% | 4,447 |  | Unchanged |
| [Sunoco LP/Sunoco Fin Corp Com (SUN)](/companies/sun.md) | COM | $329.6k | <0.1% | 4,883 |  | Unchanged |
| Ishares S&p 500 Growth Index F | ETF | $265.3k | <0.1% | 1,929 |  | Unchanged |
| [Abbvie Inc (ABBV)](/companies/abbv.md) | COM | $257.7k | <0.1% | 1,024 |  | Added +60 |
| Ishares Core MSCI EAFE ETF | ETF | $254.4k | <0.1% | 2,634 |  | Unchanged |
| [Wells Fargo & Co New Del (WFC)](/companies/wfc.md) | COM | $231.4k | <0.1% | 2,800 |  | Unchanged |
| Invesco QQQ | COM | $220.9k | <0.1% | 300 |  | New +300 |
| [Ishares Gold Tr Ishares New (IAU)](/companies/iau.md) | COM | $207.7k | <0.1% | 2,750 |  | Unchanged |
| [Xponential Fitness Inc (XPOF)](/companies/xpof.md) | COM | $207.6k | <0.1% | 30,000 |  | New +30,000 |
| [Wal-Mart Stores Inc (WMT)](/companies/wmt.md) | COM | $206.8k | <0.1% | 1,826 |  | New +1,826 |
| [Summit Therapeutics (SMMT)](/companies/smmt.md) | COM | $145.7k | <0.1% | 10,000 |  | Unchanged |
| [Flowers Foods, Inc (FLO)](/companies/flo.md) | COM | $81.3k | <0.1% | 10,294 |  | Unchanged |
| Mycelx Technologies Corp | COM | $7.9k | <0.1% | 10,360 |  | Unchanged |
| Puresafe Water Systems Inc | COM | $1 | <0.1% | 14,000 |  | Unchanged |

## Sold out

Held at the end of the quarter before and not reported this quarter.

| Issuer | Class | Reported value | Weight | Shares | Put or call | Change on the quarter before |
| --- | --- | ---: | ---: | ---: | --- | --- |
| Exxon Mobil Corp | COM | $0 | 0.0% | 0 |  | Sold out −229,781 |
| [Mckesson Corp (MCK)](/companies/mck.md) | COM | $0 | 0.0% | 0 |  | Sold out −262 |
| [Murphy Oil Corp (MUR)](/companies/mur.md) | COM | $0 | 0.0% | 0 |  | Sold out −5,405 |
| [Tredegar Corp Virginia (TG)](/companies/tg.md) | COM | $0 | 0.0% | 0 |  | Sold out −35,000 |
| Vanguard Small Cap Value ETF | COM | $0 | 0.0% | 0 |  | Sold out −83,829 |

Source: SEC EDGAR, Form 13F-HR, accession 0001310929-26-000004. Last ingested by Listed: Oct 22, 2026, 05:26 ET. No prices; not investment advice.