# Elser Financial Planning, Inc: Form 13F holdings

An institutional investment manager in INDIANAPOLIS, IN. SEC CIK 2028202.

- Quarter ended: 2026-06-30
- Filed: 2026-07-14
- Reported value: $2.31bn
- Positions: 124 (124 lines in the filing's table; lines for the same security and option type are added together here)
- Compared with: the 13F for the quarter ended 2026-03-31
- Filing: https://www.sec.gov/Archives/edgar/data/2028202/000208585326000729/

## Holdings

As filed, largest first. Reported value is what the manager stated at the quarter end (Jun 30, 2026), in US dollars; it is filing data, not a price. Weight is the share of the total reported value.

| Issuer | Class | Reported value | Weight | Shares | Put or call | Change on the quarter before |
| --- | --- | ---: | ---: | ---: | --- | --- |
| [MERCHANTS BANCORP IND (MBIN)](/companies/mbin.md) | COM | $1.34bn | 58.1% | 26,808,625 |  | Reduced −174,476 |
| DIMENSIONAL ETF TRUST | CORE FIXE IN ETF | $186.5m | 8.1% | 4,417,313 |  | Added +217,288 |
| DIMENSIONAL ETF TRUST | US CORE EQT MKT | $102.9m | 4.5% | 1,989,838 |  | Added +8,326 |
| DIMENSIONAL ETF TRUST | INTL CORE EQUITY | $82.2m | 3.6% | 2,207,216 |  | Added +36,783 |
| DIMENSIONAL ETF TRUST | US EQUI MARK ETF | $75.5m | 3.3% | 920,864 |  | Reduced −10,167 |
| DIMENSIONAL ETF TRUST | US MKTWIDE VALUE | $48.6m | 2.1% | 882,671 |  | Reduced −9,309 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | $44.4m | 1.9% | 539,346 |  | Reduced −16,322 |
| DIMENSIONAL ETF TRUST | EMERGING MKTS CO | $42.2m | 1.8% | 1,038,515 |  | Reduced −5,476 |
| DIMENSIONAL ETF TRUST | INTL COR FIX ETF | $41.8m | 1.8% | 779,026 |  | Added +71,171 |
| DIMENSIONAL ETF TRUST | SHOR DUR FIX ETF | $38.1m | 1.7% | 798,092 |  | Added +25,379 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | $35.8m | 1.6% | 923,575 |  | Added +11,732 |
| DIMENSIONAL ETF TRUST | US TARGETED VLU | $25.1m | 1.1% | 358,376 |  | Reduced −10,877 |
| DIMENSIONAL ETF TRUST | US HIGH PROF ETF | $24.6m | 1.1% | 589,420 |  | Added +27,396 |
| [ELI LILLY & CO (LLY)](/companies/lly.md) | COM | $22.8m | 1.0% | 19,007 |  | Reduced −6,817 |
| DIMENSIONAL ETF TRUST | WORLD EX US CORE | $18.9m | 0.8% | 513,837 |  | Reduced −4,183 |
| DIMENSIONAL ETF TRUST | US SUSTAINABILTY | $11.3m | 0.5% | 242,897 |  | Added +16,858 |
| DIMENSIONAL ETF TRUST | INTERNATIONAL | $10.8m | 0.5% | 239,760 |  | Added +6,601 |
| DIMENSIONAL ETF TRUST | GLOBAL REAL EST | $10.2m | 0.4% | 353,220 |  | Reduced −11,102 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | $9.6m | 0.4% | 13,974 |  | Added +3,670 |
| DIMENSIONAL ETF TRUST | US COR EQU 1 ETF | $8.3m | 0.4% | 101,762 |  | Reduced −1,001 |
| [APPLE INC (AAPL)](/companies/aapl.md) | COM | $7.4m | 0.3% | 25,735 |  | Reduced −1,913 |
| DIMENSIONAL ETF TRUST | US LARG VALU ETF | $6.9m | 0.3% | 174,653 |  | Added +14,081 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | $6.7m | 0.3% | 167,131 |  | Reduced −3,162 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | $6.7m | 0.3% | 162,277 |  | Reduced −1,599 |
| ISHARES TR | ESG AWRE 1 5 YR | $6.5m | 0.3% | 258,666 |  | Reduced −13,716 |
| DIMENSIONAL ETF TRUST | EMER MARK SU ETF | $6.2m | 0.3% | 126,249 |  | Reduced −465 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | $5.4m | 0.2% | 106,255 |  | Added +16,556 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | $3.9m | 0.2% | 134,087 |  | Reduced −50 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | $3.5m | 0.2% | 96,489 |  | Reduced −2,332 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | $3.0m | 0.1% | 104,795 |  | Unchanged |
| VANGUARD INDEX FDS | SMALL CP ETF | $3.0m | 0.1% | 9,849 |  | Added +1,823 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | $2.5m | 0.1% | 89,813 |  | Reduced −1,381 |
| [JPMORGAN CHASE & CO (JPM)](/companies/jpm.md) | COM | $2.4m | 0.1% | 7,205 |  | Reduced −748 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | $2.3m | 0.1% | 29,497 |  | Reduced −1,744 |
| VANGUARD BD INDEX FDS | VANGUARD ULTRA | $2.2m | <0.1% | 43,641 |  | Reduced −538 |
| [JOHNSON & JOHNSON (JNJ)](/companies/jnj.md) | COM | $2.2m | <0.1% | 8,544 |  | Added +23 |
| [NVIDIA CORPORATION (NVDA)](/companies/nvda.md) | COM | $2.2m | <0.1% | 10,764 |  | Reduced −215 |
| [COSTCO WHOLESALE CORPORATION (COST)](/companies/cost.md) | COM | $2.1m | <0.1% | 2,268 |  | Reduced −152 |
| VANGUARD MUN BD FDS | INTERMEDIATE TRM | $2.0m | <0.1% | 19,952 |  | Added +12,920 |
| FIRST TR EXCHANGE-TRADED FD | SHS | $1.9m | <0.1% | 5,783 |  | Unchanged |
| [MICROSOFT CORP (MSFT)](/companies/msft.md) | COM | $1.9m | <0.1% | 5,109 |  | Reduced −846 |
| [BROWN & BROWN INC (BRO)](/companies/bro.md) | COM | $1.9m | <0.1% | 29,501 |  | Reduced −11 |
| [AUTONATION INC (AN)](/companies/an.md) | COM | $1.6m | <0.1% | 6,732 |  | Reduced −1,429 |
| [ALPHABET INC (GOOGL)](/companies/googl.md) | CAP STK CL A | $1.5m | <0.1% | 4,310 |  | Reduced −242 |
| FIRST TR EXCHANGE-TRADED FD | TECH ALPHADEX | $1.5m | <0.1% | 6,786 |  | Unchanged |
| [NOVARTIS AG (NVS)](/companies/nvs.md) | SPONSORED ADR | $1.4m | <0.1% | 8,978 |  | Unchanged |
| [MICRON TECHNOLOGY INC (MU)](/companies/mu.md) | COM | $1.2m | <0.1% | 1,023 |  | Added +22 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | $1.1m | <0.1% | 32,277 |  | Added +17 |
| SPDR SERIES TRUST | ST STR P500GRW | $1.1m | <0.1% | 1,462 |  | Added +85 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | $1.1m | <0.1% | 15,288 |  | Added +425 |
| DIMENSIONAL ETF TRUST | US COR EQU 2 ETF | $1.1m | <0.1% | 23,764 |  | Added +277 |
| [UNION PAC CORP (UNP)](/companies/unp.md) | COM | $1.0m | <0.1% | 3,721 |  | Reduced −3,172 |
| [INTEL CORP (INTC)](/companies/intc.md) | COM | $879.2k | <0.1% | 6,297 |  | Added +83 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | $864.1k | <0.1% | 3,652 |  | Unchanged |
| [CATERPILLAR INC (CAT)](/companies/cat.md) | COM | $849.8k | <0.1% | 798 |  | Reduced −481 |
| [APOLLO GLOBAL MGMT INC (APO)](/companies/apo.md) | COM | $837.0k | <0.1% | 4,747 |  | Reduced −163 |
| ISHARES TR | PFD AND INCM SEC | $778.7k | <0.1% | 25,538 |  | Added +12,384 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | $773.8k | <0.1% | 14,325 |  | Unchanged |
| VANGUARD INDEX FDS | VALUE ETF | $762.1k | <0.1% | 3,497 |  | Added +32 |
| [NORFOLK SOUTHN CORP (NSC)](/companies/nsc.md) | COM | $742.1k | <0.1% | 2,359 |  | Added +2 |
| [ABBVIE INC (ABBV)](/companies/abbv.md) | COM | $678.4k | <0.1% | 2,696 |  | Added +67 |
| [ORACLE CORP (ORCL)](/companies/orcl.md) | COM | $669.9k | <0.1% | 4,571 |  | Added +60 |
| VANGUARD WORLD FD | INF TECH ETF | $658.8k | <0.1% | 5,512 |  | Added +4,823 |
| [PROCTER & GAMBLE CO (PG)](/companies/pg.md) | COM | $657.1k | <0.1% | 4,481 |  | Reduced −321 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | $630.5k | <0.1% | 17,389 |  | Reduced −432 |
| SELECT SECTOR SPDR TR | ST STR ENERG ETF | $609.0k | <0.1% | 11,466 |  | Reduced −134 |
| VANGUARD INDEX FDS | TOTAL STK MKT | $601.7k | <0.1% | 1,626 |  | Added +137 |
| [CISCO SYS INC (CSCO)](/companies/csco.md) | COM | $598.0k | <0.1% | 5,092 |  | Added +127 |
| [BITWISE 10 CRYPTO INDEX ETF (BITW)](/companies/bitw.md) | UNIT BENEFICIAL | $596.1k | <0.1% | 15,861 |  | Unchanged |
| ISHARES INC | MSCI EMRG CHN | $592.9k | <0.1% | 5,796 |  | Reduced −84 |
| VANGUARD WELLINGTON FD | SHORT TRM TAX EX | $569.2k | <0.1% | 5,618 |  | Added +1,673 |
| FIRST TR EXCHANGE-TRADED FD | CONSUMR DISCRE | $553.3k | <0.1% | 8,000 |  | Unchanged |
| ISHARES TR | CORE S&P500 ETF | $548.9k | <0.1% | 733 |  | Added +45 |
| [CSX CORP (CSX)](/companies/csx.md) | COM | $544.7k | <0.1% | 11,461 |  | Added +23 |
| AMERICAN CENTY ETF TR | AVANTIS CORE FI | $536.9k | <0.1% | 12,965 |  | New +12,965 |
| [TAIWAN SEMICONDUCTOR MANUFAC (TSM)](/companies/tsm.md) | SPONSORED ADS | $516.3k | <0.1% | 1,081 |  | Added +25 |
| INVESCO QQQ TR | UNIT SER 1 | $497.9k | <0.1% | 676 |  | Unchanged |
| [PEPSICO INC (PEP)](/companies/pep.md) | COM | $457.7k | <0.1% | 3,380 |  | Added +10 |
| EXXON MOBIL CORP | COM | $435.3k | <0.1% | 3,184 |  | Reduced −153 |
| [COLGATE PALMOLIVE CO (CL)](/companies/cl.md) | COM | $419.8k | <0.1% | 4,579 |  | Reduced −52 |
| [UNITEDHEALTH GROUP INC (UNH)](/companies/unh.md) | COM | $415.6k | <0.1% | 1,000 |  | Added +149 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | $410.9k | <0.1% | 6,885 |  | Added +734 |
| [TEXAS INSTRS INC (TXN)](/companies/txn.md) | COM | $409.0k | <0.1% | 1,372 |  | Added +12 |
| [LOWES COS INC (LOW)](/companies/low.md) | COM | $401.3k | <0.1% | 1,820 |  | Added +27 |
| [RYDER SYS INC (R)](/companies/r.md) | COM | $399.9k | <0.1% | 1,516 |  | Added +1 |
| [CHEVRON CORPORATION (CVX)](/companies/cvx.md) | COM | $392.1k | <0.1% | 2,365 |  | Reduced −2,006 |
| DIMENSIONAL ETF TRUST | WORLD EQUITY ETF | $391.2k | <0.1% | 4,725 |  | Added +103 |
| [STRYKER CORPORATION (SYK)](/companies/syk.md) | COM | $389.1k | <0.1% | 1,236 |  | Reduced −6 |
| [SPDR GOLD TR (GLD)](/companies/gld.md) | GOLD SHS | $384.2k | <0.1% | 1,043 |  | Unchanged |
| VANGUARD CALIF TAX FREE FDS | TAX EXEMPT BD FD | $378.5k | <0.1% | 3,762 |  | Reduced −770 |
| ALLEGION PLC | ORD SHS | $365.9k | <0.1% | 1,538 |  | Reduced −897 |
| [NEXTERA ENERGY INC (NEE)](/companies/nee.md) | COM | $353.0k | <0.1% | 4,022 |  | Reduced −3 |
| DIMENSIONAL ETF TRUST | ULTR FIX INC ETF | $352.9k | <0.1% | 6,949 |  | Unchanged |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | $343.0k | <0.1% | 4,096 |  | Reduced −63 |
| [AMETEK INC (AME)](/companies/ame.md) | COM | $341.6k | <0.1% | 588 |  | New +588 |
| SCHWAB STRATEGIC TR | US REIT ETF | $339.0k | <0.1% | 14,316 |  | Reduced −785 |
| [TESLA INC (TSLA)](/companies/tsla.md) | COM | $329.8k | <0.1% | 784 |  | Added +46 |
| ISHARES TR | MSCI EAFE ETF | $328.6k | <0.1% | 3,163 |  | Unchanged |
| [QUALCOMM INC (QCOM)](/companies/qcom.md) | COM | $321.5k | <0.1% | 1,740 |  | Added +109 |
| [MARRIOTT INTL INC NEW (MAR)](/companies/mar.md) | CL A | $317.2k | <0.1% | 856 |  | Added +3 |
| [META PLATFORMS INC (META)](/companies/meta.md) | CL A | $313.5k | <0.1% | 557 |  | Reduced −505 |
| FIDELITY GREENWOOD STREET TR | HEDGED EQTY ETF | $312.3k | <0.1% | 9,484 |  | Unchanged |
| [WALMART INC (WMT)](/companies/wmt.md) | COM | $287.0k | <0.1% | 2,534 |  | Reduced −2,899 |
| [ENTERPRISE PRODS PARTNERS L (EPD)](/companies/epd.md) | COM | $275.3k | <0.1% | 7,488 |  | Unchanged |
| [PARKER-HANNIFIN CORP (PH)](/companies/ph.md) | COM | $266.0k | <0.1% | 272 |  | Added +2 |
| [MPLX LP (MPLX)](/companies/mplx.md) | COM UNIT REP LTD | $264.0k | <0.1% | 4,687 |  | Unchanged |
| [COMMERCE BANCSHARES INC (CBSH)](/companies/cbsh.md) | COM | $261.7k | <0.1% | 4,532 |  | Added +9 |
| [MERCK & CO INC (MRK)](/companies/mrk.md) | COM | $256.8k | <0.1% | 1,998 |  | Reduced −1,305 |
| [MCDONALDS CORP (MCD)](/companies/mcd.md) | COM | $254.0k | <0.1% | 940 |  | Reduced −19 |
| [TJX COS INC NEW (TJX)](/companies/tjx.md) | COM | $253.9k | <0.1% | 1,676 |  | Added +40 |
| [RTX CORPORATION (RTX)](/companies/rtx.md) | COM | $242.7k | <0.1% | 1,279 |  | Reduced −72 |
| EATON CORP PLC | SHS | $242.5k | <0.1% | 569 |  | New +569 |
| [VISA INC (V)](/companies/v.md) | COM CL A | $240.2k | <0.1% | 700 |  | New +700 |
| [LOCKHEED MARTIN CORP (LMT)](/companies/lmt.md) | COM | $238.6k | <0.1% | 468 |  | Added +10 |
| [HOME DEPOT INC (HD)](/companies/hd.md) | COM | $238.1k | <0.1% | 675 |  | Reduced −45 |
| [MASTERCARD INCORPORATED (MA)](/companies/ma.md) | CL A | $237.8k | <0.1% | 463 |  | Added +14 |
| VANGUARD INDEX FDS | MID CAP ETF | $235.5k | <0.1% | 2,923 |  | New +2,923 |
| VANGUARD WORLD FD | INDUSTRIAL ETF | $232.8k | <0.1% | 646 |  | Unchanged |
| [EXTRA SPACE STORAGE INC (EXR)](/companies/exr.md) | COM | $224.2k | <0.1% | 1,543 |  | Unchanged |
| [QUANTA SVCS INC (PWR)](/companies/pwr.md) | COM | $217.5k | <0.1% | 302 |  | New +302 |
| [BLOCK INC (XYZ)](/companies/xyz.md) | CL A | $216.4k | <0.1% | 2,450 |  | New +2,450 |
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | $213.7k | <0.1% | 2,176 |  | New +2,176 |
| VANGUARD STAR FDS | VG TL INTL STK F | $212.7k | <0.1% | 2,488 |  | New +2,488 |
| SPDR SERIES TRUST | ST SHOR CORP ETF | $208.2k | <0.1% | 6,938 |  | New +6,938 |

## Sold out

Held at the end of the quarter before and not reported this quarter.

| Issuer | Class | Reported value | Weight | Shares | Put or call | Change on the quarter before |
| --- | --- | ---: | ---: | ---: | --- | --- |
| [ABBOTT LABORATORIES (ABT)](/companies/abt.md) | COM | $0 | 0.0% | 0 |  | Sold out −2,307 |
| [AT&T INC (T)](/companies/t.md) | COM | $0 | 0.0% | 0 |  | Sold out −16,454 |
| [BANK AMERICA CORP (BAC)](/companies/bac.md) | COM | $0 | 0.0% | 0 |  | Sold out −5,725 |
| [CHARTER COMMUNICATIONS INC (CHTR)](/companies/chtr.md) | CL A | $0 | 0.0% | 0 |  | Sold out −1,001 |
| [COCA COLA CO (KO)](/companies/ko.md) | COM | $0 | 0.0% | 0 |  | Sold out −15,985 |
| [CORTEVA INC (CTVA)](/companies/ctva.md) | COM | $0 | 0.0% | 0 |  | Sold out −2,746 |
| [ELEVANCE HEALTH INC FORMERLY (ELV)](/companies/elv.md) | COM | $0 | 0.0% | 0 |  | Sold out −873 |
| FORIAN INC | COM | $0 | 0.0% | 0 |  | Sold out −402,972 |
| [GE VERNOVA INC (GEV)](/companies/gev.md) | COM | $0 | 0.0% | 0 |  | Sold out −375 |
| [HSBC HLDGS PLC (HSBC)](/companies/hsbc.md) | SPON ADR NEW | $0 | 0.0% | 0 |  | Sold out −2,500 |
| [KROGER CO (KR)](/companies/kr.md) | COM | $0 | 0.0% | 0 |  | Sold out −3,952 |
| LIBERTY BROADBAND CORP | COM SER C | $0 | 0.0% | 0 |  | Sold out −31,650 |
| [PFIZER INC (PFE)](/companies/pfe.md) | COM | $0 | 0.0% | 0 |  | Sold out −8,991 |
| [SHELL PLC (SHEL)](/companies/shel.md) | SPON ADS | $0 | 0.0% | 0 |  | Sold out −3,318 |
| SPDR SERIES TRUST | STATE STREET SPD | $0 | 0.0% | 0 |  | Sold out −8,347 |
| [STATE STR SPDR S&P 500 ETF T (SPY)](/companies/spy.md) | TR UNIT | $0 | 0.0% | 0 |  | Sold out −6,941 |
| TRANE TECHNOLOGIES PLC | SHS | $0 | 0.0% | 0 |  | Sold out −1,290 |
| [WHEATON PRECIOUS METALS CORP (WPM)](/companies/wpm.md) | COM | $0 | 0.0% | 0 |  | Sold out −4,715 |

Source: SEC EDGAR, Form 13F-HR, accession 0002085853-26-000729. Last ingested by Listed: Oct 22, 2026, 05:26 ET. No prices; not investment advice.