Willis Investment Counsel

Name: Willis Investment Counsel: Form 13F holdings for the quarter ended 2026-06-30
Creator: Listed

An institutional investment manager in GAINESVILLE, GA. Its Form 13F for the quarter ended Jun 30, 2026, filed Aug 3, 2026. SEC CIK 1310929.

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Reported value$2.10bn
Positions125

Holdings: 125 positions

The filing on sec.gov

As filed, largest first. Reported value is what the manager stated for each position at the quarter end, in US dollars; it is filing data, not a price. Weight is the position's share of the total reported value. Changes compare with the 13F for the quarter ended 2026-03-31.

Willis Investment Counsel, holdings
Issuer	Class	CUSIP	Reported value$m	Weight	Shares	Change on the quarter before
Cisco Systems IncCSCO	COM	17275R102	104	5.0%	884,202	Added+50,145
Johnson And JohnsonJNJ	COM	478160104	78.6	3.7%	309,486	Added+20,068
Texas Instruments IncTXN	COM	882508104	70.6	3.4%	237,001	Reduced−29,643
Caterpillar Inc DelCAT	COM	149123101	58.1	2.8%	54,570	Added+4,884
Chubb Ltd	COM	H1467J104	55.5	2.6%	162,875	Added+9,084
Lockheed Martin CorpLMT	COM	539830109	49.0	2.3%	96,275	Added+5,036
Paychex IncPAYX	COM	704326107	46.0	2.2%	467,688	Added+30,658
Microsoft CorpMSFT	COM	594918104	45.2	2.2%	121,147	Added+7,713
Pfizer IncPFE	COM	717081103	43.8	2.1%	1,818,508	Added+100,571
Merck & Company, IncMRK	COM	58933Y105	40.2	1.9%	312,767	Reduced−951
Home Depot IncHD	COM	437076102	39.8	1.9%	112,868	Added+5,385
Aflac IncAFL	COM	001055102	38.1	1.8%	324,544	Added+22,364
Fortinet, IncFTNT	COM	34959E109	35.5	1.7%	230,869	Added+34,630
Exxon Mobil CorpXOM	COM	30233Q108	33.8	1.6%	246,874	New+246,874
Hershey CoHSY	COM	427866108	33.5	1.6%	190,740	Added+9,779
GeneracGNRC	COM	368736104	33.4	1.6%	113,995	Reduced−31,426
Keysight TechnologiesKEYS	COM	49338L103	33.3	1.6%	95,062	Added+14,069
Automatic Data ProcADP	COM	053015103	33.2	1.6%	148,056	Reduced−400
Accenture PLC	COM	G1151C101	33.1	1.6%	265,973	Added+71,175
Eaton Corp	COM	G29183103	32.8	1.6%	76,973	Reduced−100
Pepsico IncPEP	COM	713448108	32.4	1.5%	239,514	Added+10,462
Medtronic Inc	COM	G5960L103	32.4	1.5%	414,539	Added+22,491
Apple ComputerAAPL	COM	037833100	32.2	1.5%	111,285	Added+2,149
Quest Diagnostics, Inc.DGX	COM	74834L100	32.1	1.5%	151,500	Reduced−300
Abbott LaboratoriesABT	COM	002824100	31.3	1.5%	345,349	Added+146,000
Procter & Gamble CoPG	COM	742718109	30.7	1.5%	209,370	Reduced−397
ConocophillipsCOP	COM	20825C104	28.5	1.4%	274,201	Added+16,768
American Electric Power CoAEP	COM	025537101	27.8	1.3%	203,038	Reduced−500
BHP Billiton LtdBHP	COM	088606108	27.6	1.3%	331,239	Added+16,230
W. W. Grainger, Inc.GWW	COM	384802104	27.3	1.3%	20,102	Added+3,406
Valero Energy CorpVLO	COM	91913Y100	27.2	1.3%	104,300	Reduced−300
Sanofi-AventisSNY	COM	80105N105	25.7	1.2%	602,300	Reduced−1,700
JP Morgan Chase & CoJPM	COM	46625H100	25.5	1.2%	77,798	Reduced−81
Darden Restaurants IncDRI	COM	237194105	25.2	1.2%	122,400	Reduced−200
Tractor Supply CoTSCO	COM	892356106	24.0	1.1%	759,707	Added+76,476
3m CompanyMMM	COM	88579Y101	23.8	1.1%	146,840	Added+10,270
Verizon Communications ComVZ	COM	92343V104	23.6	1.1%	557,990	Reduced−1,510
General Dynamics CorpGD	COM	369550108	23.6	1.1%	66,500	Reduced−200
American ExpressAXP	COM	025816109	22.9	1.1%	67,676	Added+10,440
Mcdonalds Corp ComMCD	COM	580135101	22.8	1.1%	84,485	Reduced−300
ShellSHEL	COM	780259305	22.6	1.1%	292,008	Added+14,488
Applied Material IncAMAT	COM	038222105	22.5	1.1%	31,135	Added+4,686
Clorox Co Del ComCLX	COM	189054109	21.9	1.0%	229,300	Reduced−700
Deere CoDE	COM	244199105	21.7	1.0%	34,200	Reduced−100
Eli Lilly & CoLLY	COM	532457108	21.6	1.0%	18,017	Added+3,240
Adobe Systems IncADBE	COM	00724F101	21.3	1.0%	103,802	Added+49,563
Lab Corp Of AmerLH	COM	504922105	21.1	1.0%	75,319	Added+10,829
AT&T CorpT	COM	00206R102	21.0	1.0%	1,014,010	Reduced−1,600
Duke Energy Corp NewDUK	COM	26441C204	20.3	1.0%	160,137	Reduced−145
Emerson Elec CoEMR	COM	291011104	19.9	0.9%	139,200	Reduced−400
Invesco Exchange Traded Fd Tr	COM	46137V357	19.8	0.9%	92,880	Added+12,175
Lowe's Companies IncLOW	COM	548661107	18.3	0.9%	83,218	Reduced−200
Google Inc Class AGOOGL	COM	02079K305	17.8	0.8%	49,797	Added+9,120
Hubbell, IncHUBB	COM	443510607	17.1	0.8%	32,723	Added+4,924
Nvidia CorpNVDA	COM	67066G104	16.7	0.8%	83,643	Added+14,700
Chevron CorpCVX	COM	166764100	16.6	0.8%	99,877	Reduced−118
MastercardMA	COM	57636Q104	15.5	0.7%	30,118	Added+5,133
Waste Management Inc NewWM	COM	94106L109	15.3	0.7%	68,626	Reduced−300
Waters CorpWAT	COM	941848103	14.8	0.7%	39,360	Added+5,980
Motorola SolutionsMSI	COM	620076307	13.5	0.6%	32,600	New+32,600
Zoetis IncZTS	COM	98978V103	12.3	0.6%	171,746	Added+31,787
Factset Resh Sys IncFDS	COM	303075105	11.7	0.6%	51,021	Added+8,197
United Parcel ServiceUPS	COM	911312106	11.7	0.6%	109,094	Added+20,121
Meta Platforms IncMETA	COM	30303M102	10.9	0.5%	19,367	Added+3,422
Ross Stores IncROST	COM	778296103	9.8	0.5%	46,244	Added+7,980
Sherwin-Williams CoSHW	COM	824348106	9.8	0.5%	28,553	Added+4,549
National Research CorporationNRC	COM	637372202	9.4	0.4%	434,785	Added+210,147
Frontdoor IncFTDR	COM	35905A109	9.3	0.4%	119,899	Added+40,711
Medpace Holdings, IncMEDP	COM	58506Q109	7.9	0.4%	14,855	Added+4,741
Qualys, Inc.QLYS	COM	74758T303	7.9	0.4%	57,156	Added+22,719
Liquidity Svcs IncLQDT	COM	53635B107	7.6	0.4%	193,441	Added+61,015
Donaldson Co IncDCI	COM	257651109	7.3	0.3%	81,745	Added+26,298
Gildan Activewear IncGIL	COM	375916103	6.9	0.3%	133,186	Added+50,447
Sterling ConstructionSTRL	COM	859241101	6.8	0.3%	8,160	Reduced−8,073
S&P Global Inc COMSPGI	COM	78409V104	6.8	0.3%	16,757	Added+3,012
Logitech International	COM	H50430232	6.8	0.3%	72,038	Added+26,937
Jack Henry & AssociatesJKHY	COM	426281101	6.7	0.3%	48,588	Added+30,060
Avery Dennison CorpAVY	COM	053611109	5.6	0.3%	34,558	Added+24,046
Lamar Advertising CoLAMR	COM	512816109	5.3	0.3%	33,811	Added+14,275
Paycom Software IncPAYC	COM	70432V102	5.0	0.2%	39,620	Added+16,091
AO Smith CorporationAOS	COM	831865209	4.8	0.2%	76,226	Added+28,296
Align Technology IncALGN	COM	016255101	4.7	0.2%	28,035	Added+21,573
The Toro CompanyTTC	COM	891092108	4.6	0.2%	47,415	Added+19,960
Zebra Technologies CorproationZBRA	COM	989207105	4.5	0.2%	17,175	Added+7,068
Intuit IncINTU	COM	461202103	4.2	0.2%	16,168	Added+3,304
Evertec, IncEVTC	COM	30040P103	4.2	0.2%	150,575	Added+55,575
JBT Marel CorpJBTM	COM	477839104	4.0	0.2%	27,401	Added+15,634
Verisign IncVRSN	COM	92343E102	3.8	0.2%	15,294	Added+6,299
Hexcel CorpHXL	COM	428291108	3.8	0.2%	38,150	Added+17,014
Ubiquiti Inc.UI	COM	90353W103	3.7	0.2%	6,989	Added+3,061
MSC IndustrialMSM	COM	553530106	3.7	0.2%	31,258	Reduced−8,728
Badger Meter, Inc.BMI	COM	056525108	2.7	0.1%	18,383	New+18,383
Bio-Techne CorpTECH	COM	09073M104	2.7	0.1%	37,659	Added+20,357
Dolby Laboratories, Inc CL ADLB	COM	25659T107	2.1	<0.1%	39,854	Added+19,250
Gaztransport & Technigaz	COM	F42674113	1.7	<0.1%	8,105	New+8,105
iShares Core S&P MID-CAP ETF	ETF	464287507	1.2	<0.1%	16,164	Unchanged
MaxCyte Inc ComMXCT	COM	57777K106	1.1	<0.1%	862,758	Unchanged
Coca Cola CompanyKO	COM	191216100	1.0	<0.1%	12,664	Reduced−44
Vanguard S&P 500 ETF	ETF	922908363	0.8	<0.1%	1,211	Added+38
Vanguard Mid-Cap Etf	ETF	922908629	0.8	<0.1%	10,268	Added+7,701
Micron Technology IncMU	COM	595112103	0.8	<0.1%	680	Unchanged
PAR Technology CorpPAR	COM	698884103	0.7	<0.1%	42,057	Reduced−22,538
Corning IncGLW	COM	219350105	0.7	<0.1%	2,756	Unchanged
IShares S&P 100	COM	464287101	0.6	<0.1%	1,627	Reduced−27
Intl Business Machines Corp IbIBM	COM	459200101	0.6	<0.1%	1,958	Added+23
Venu Holding CorporationVENU	COM	92333E104	0.5	<0.1%	218,633	Unchanged
Vanguard Total Stock Market Et	COM	922908769	0.5	<0.1%	1,304	Added+11
Google IncGOOGL	COM	02079K107	0.5	<0.1%	1,360	Added+69
Wisdomtree Total Div Fund	COM	97717W109	0.5	<0.1%	4,891	Unchanged
Amazon IncAMZN	COM	023135106	0.5	<0.1%	1,893	Added+548
QXO, IncQXO	COM	82846H405	0.4	<0.1%	24,980	Unchanged
Southern CompanySO	COM	842587107	0.4	<0.1%	4,447	Unchanged
Sunoco LP/Sunoco Fin Corp ComSUN	COM	86765K109	0.3	<0.1%	4,883	Unchanged
Ishares S&p 500 Growth Index F	ETF	464287309	0.3	<0.1%	1,929	Unchanged
Abbvie IncABBV	COM	00287Y109	0.3	<0.1%	1,024	Added+60
Ishares Core MSCI EAFE ETF	ETF	46432F842	0.3	<0.1%	2,634	Unchanged
Wells Fargo & Co New DelWFC	COM	949746101	0.2	<0.1%	2,800	Unchanged
Invesco QQQ	COM	46090E103	0.2	<0.1%	300	New+300
Ishares Gold Tr Ishares NewIAU	COM	464285204	0.2	<0.1%	2,750	Unchanged
Xponential Fitness IncXPOF	COM	98422X101	0.2	<0.1%	30,000	New+30,000
Wal-Mart Stores IncWMT	COM	931142103	0.2	<0.1%	1,826	New+1,826
Summit TherapeuticsSMMT	COM	86627T108	0.1	<0.1%	10,000	Unchanged
Flowers Foods, IncFLO	COM	343498101	0.1	<0.1%	10,294	Unchanged
Mycelx Technologies Corp	COM	62847T202	0.0	<0.1%	10,360	Unchanged
Puresafe Water Systems Inc	COM	74624H103	0.0	<0.1%	14,000	Unchanged

Sold out: 5 positions

Held at the end of the quarter before and not reported this quarter.

Willis Investment Counsel, positions sold out
Issuer	Class	CUSIP	Weight	Change on the quarter before
Exxon Mobil Corp	COM	30231G102	0.0%	Sold out−229,781
Mckesson CorpMCK	COM	58155Q103	0.0%	Sold out−262
Murphy Oil CorpMUR	COM	626717102	0.0%	Sold out−5,405
Tredegar Corp VirginiaTG	COM	894650100	0.0%	Sold out−35,000
Vanguard Small Cap Value ETF	COM	922908611	0.0%	Sold out−83,829

Source: SEC EDGAR, Form 13F-HR, accession 0001310929-26-000004 (on sec.gov). Last ingested by Listed: Oct 22, 2026, 05:26 ET. Listed shows no prices and gives no investment advice.