Sterling Investment Counsel, LLC

Name: Sterling Investment Counsel, LLC: Form 13F holdings for the quarter ended 2026-06-30
Creator: Listed

An institutional investment manager in Buffalo, NY. Its Form 13F for the quarter ended Jun 30, 2026, filed Jul 20, 2026. SEC CIK 1925853.

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Reported value$424.8m
Positions197

Holdings: 197 positions

The filing on sec.gov

As filed, largest first. Reported value is what the manager stated for each position at the quarter end, in US dollars; it is filing data, not a price. Weight is the position's share of the total reported value. Changes compare with the 13F for the quarter ended 2026-03-31.

Sterling Investment Counsel, LLC, holdings
Issuer	Class	CUSIP	Reported value$m	Weight	Shares	Put or call	Change on the quarter before
Ishares TR	S&P 500 GRWT ETF	464287309	39.6	9.3%	287,866		Added+4,694
Invesco Exch Traded FD TR II	NASDAQ 100 ETF	46138G649	37.2	8.8%	122,854		Added+1,955
J P Morgan Exchange Traded F	EQUITY PREMIUM	46641Q332	31.1	7.3%	551,241		Added+18,883
Capital Group International Focus Eqt	SHS CREAT UNIT	14019W109	30.3	7.1%	876,583		Added+22,159
Apple IncAAPL	COM	037833100	17.1	4.0%	59,160		Reduced−1,471
Ishares TR	CORE S&P MCP ETF	464287507	15.6	3.7%	202,585		Added+3,676
J P Morgan Exchange Traded F	NEW YORK TAX FRE	46654Q476	12.7	3.0%	253,686		New+253,686
Alphabet IncGOOGL	CAP STK CL A	02079K305	11.5	2.7%	32,127		Reduced−10
Ishares TR	CORE S&P SCP ETF	464287804	10.3	2.4%	69,218		Added+931
Fidelity Covington Trust	MSCI INFO TECH I	316092808	10.1	2.4%	35,541		Added+974
Nvidia CorporationNVDA	COM	67066G104	9.6	2.3%	48,228		Added+2,137
Ishares Inc	MSCI EMRG CHN	46434G764	9.6	2.3%	93,707		Added+394
Ishares TR	CORE S&P500 ETF	464287200	8.7	2.0%	11,581		Reduced−90
Amazon Com IncAMZN	COM	023135106	7.3	1.7%	30,771		Added+545
Microsoft CorpMSFT	COM	594918104	6.7	1.6%	17,940		Added+557
Berkshire Hathaway Inc DelBRK-B	CL B NEW	084670702	5.5	1.3%	10,969		Reduced−90
Jpmorgan Chase & CoJPM	COM	46625H100	4.8	1.1%	14,512		Reduced−392
Palo Alto Networks IncPANW	COM	697435105	4.5	1.1%	13,083		Added+550
Meta Platforms IncMETA	CL A	30303M102	4.4	1.0%	7,827		Added+583
Walmart IncWMT	COM	931142103	4.0	0.9%	35,483		Reduced−32
Visa IncV	COM CL A	92826C839	3.9	0.9%	11,359		Reduced−74
GE Vernova IncGEV	COM	36828A101	3.6	0.8%	3,036		Reduced−3
Coca Cola CoKO	COM	191216100	3.2	0.8%	39,946		Added+555
State STR SPDR S&P 500 ETF TSPY	TR UNIT	78462F103	3.0	0.7%	4,067		Reduced−5
ELI Lilly & CoLLY	COM	532457108	2.8	0.7%	2,327		Added+21
Alphabet IncGOOGL	CAP STK CL C	02079K107	2.7	0.6%	7,782		Reduced−98
Ishares TR	RUS 1000 GRW ETF	464287614	2.7	0.6%	21,357		Added+15,864
Broadcom IncAVGO	COM	11135F101	2.6	0.6%	6,815		Added+292
Abbvie IncABBV	COM	00287Y109	2.3	0.5%	9,241		Added+431
Citizens Finl Group IncCFG	COM	174610105	2.3	0.5%	32,884		Added+580
Ishares TR	CORE MSCI TOTAL	46432F834	2.3	0.5%	24,009		Reduced−2,699
Ishares TR	CORE DIV GRWTH	46434V621	2.3	0.5%	30,186		Reduced−470
Eaton Corp plc	SHS	G29183103	2.2	0.5%	5,222		Reduced−51
Ishares TR	S&P 500 VAL ETF	464287408	2.2	0.5%	9,740		Reduced−71
Ishares TR	CORE S&P US GWT	464287671	2.1	0.5%	11,129		Reduced−1,481
Analog Devices IncADI	COM	032654105	2.1	0.5%	5,187		Reduced−31
Amphenol CorpAPH	CL A	032095101	2.1	0.5%	11,682		Added+362
Servicenow IncNOW	COM	81762P102	2.0	0.5%	20,147		Added+3,207
Citigroup IncC	COM NEW	172967424	1.9	0.5%	13,861		Added+242
American Elec PWR Co IncAEP	COM	025537101	1.8	0.4%	13,355		Added+335
Home Depot IncHD	COM	437076102	1.7	0.4%	4,896		Added+119
Merck & Co IncMRK	COM	58933Y105	1.7	0.4%	13,344		Added+265
Global X FDS	RBTCS ARTFL INTE	37954Y715	1.7	0.4%	45,056		Added+2,245
Seagate Technology HLDNGS PL	ORD SHS	G7997R103	1.7	0.4%	1,749		Reduced−30
Select Sector SPDR TR	ST STR ENERG ETF	81369Y506	1.7	0.4%	31,515		Reduced−5,633
Ark ETF TR	NEXT GNRTN INTER	00214Q401	1.6	0.4%	11,380		Added+611
Invesco QQQ TR	UNIT SER 1	46090E103	1.6	0.4%	2,230		Added+2
Ishares TR	0-5YR HI YL CP	46434V407	1.6	0.4%	37,038		Added+571
Thermo Fisher Scientific IncTMO	COM	883556102	1.5	0.4%	3,090		Added+190
Vanguard Index FDS	S&P 500 ETF SHS	922908363	1.5	0.4%	2,215		Reduced−190
McDonalds CorpMCD	COM	580135101	1.5	0.4%	5,624		Added+321
Parker-Hannifin CorpPH	COM	701094104	1.5	0.3%	1,519		Added+27
Corning IncGLW	COM	219350105	1.5	0.3%	5,795		Reduced−2,717
Costco Wholesale CorporationCOST	COM	22160K105	1.5	0.3%	1,572		Added+13
Uber Technologies IncUBER	COM	90353T100	1.4	0.3%	19,813		Added+1,172
Select Sector SPDR TR	ST STR MATER ETF	81369Y100	1.4	0.3%	26,883		Added+843
Applied Matls IncAMAT	COM	038222105	1.4	0.3%	1,880		Reduced−74
Cardinal Health IncCAH	COM	14149Y108	1.4	0.3%	5,704		Reduced−5,662
Ishares Inc	MSCI EURZONE ETF	464286608	1.3	0.3%	18,618		Added+1,705
Micron Technology IncMU	COM	595112103	1.3	0.3%	1,106		Reduced−108
Vanguard Index FDS	MCAP GR IDXVIP	922908538	1.2	0.3%	3,766		Reduced−480
Blackrock IncBLK	COM	09290D101	1.1	0.3%	1,191		Added+42
Gilead Sciences IncGILD	COM	375558103	1.1	0.3%	9,013		Added+205
Global X FDS	CYBRSCURTY ETF	37954Y384	1.1	0.3%	29,212		Added+2,117
Ishares TR	IBOXX HI YD ETF	464288513	1.1	0.3%	13,802		Added+104
Fidelity Comwlth TR	NASDAQ COMPSIT	315912808	1.1	0.3%	10,462		Unchanged
Johnson & JohnsonJNJ	COM	478160104	1.1	0.2%	4,172		Added+21
Salesforce IncCRM	COM	79466L302	1.0	0.2%	6,675		Added+370
Deere & CoDE	COM	244199105	1.0	0.2%	1,639		Added+1
Vaneck ETF Trust	URANI NUCLE ETF	92189F601	1.0	0.2%	8,790		Added+488
M & T BK CorpMTB	COM	55261F104	1.0	0.2%	4,216		Added+2
SPDR Series Trust	ST STR P400MID	78464A847	1.0	0.2%	14,847		Reduced−2,173
Tesla IncTSLA	COM	88160R101	1.0	0.2%	2,292		Reduced−23
Equinix IncEQIX	COM	29444U700	1.0	0.2%	913		Added+23
Ishares TR	EXPANDED TECH	464287515	0.9	0.2%	10,355		Added+1,531
Ishares TR	U S EQUITY FACTR	46434V282	0.9	0.2%	12,381		Added+1,500
Mastercard IncorporatedMA	CL A	57636Q104	0.9	0.2%	1,806		Reduced−16
Stryker CorporationSYK	COM	863667101	0.8	0.2%	2,607		Added+72
Mercadolibre IncMELI	COM	58733R102	0.8	0.2%	463		Added+32
State STR SPDR Dow Jones IndDIA	UT SER 1	78467X109	0.8	0.2%	1,493		Reduced−6
Vanguard World FD	INF TECH ETF	92204A702	0.8	0.2%	6,472		Added+5,663
Ishares TR	RUS MID CAP ETF	464287499	0.8	0.2%	6,905		Reduced−255
Vanguard Admiral FDS Inc	500 GRTH IDX F	921932505	0.8	0.2%	9,218		Added+7,682
Schwab Charles CorpSCHW	COM	808513105	0.8	0.2%	8,158		Added+1,466
Berkshire Hathaway Inc DelBRK-B	CL A	084670108	0.7	0.2%	1		Unchanged
Caterpillar IncCAT	COM	149123101	0.7	0.2%	701		Reduced−60
Iqvia Holdings IncIQV	COM	46266C105	0.7	0.2%	3,765		Added+153
Ishares Inc	MSCI JAPAN ETF	46434G822	0.6	0.1%	6,711		Added+461
Vanguard Whitehall FDS	HIGH DIV YLD	921946406	0.6	0.1%	3,941		Added+1,079
Goldman Sachs Group IncGS	COM	38141G104	0.6	0.1%	592		Reduced−2
Vanguard World FD	MEGA GRWTH IND	921910816	0.6	0.1%	6,782		Added+5,364
Exxon Mobil Corp	COM	30231G102	0.6	0.1%	4,312		Reduced−391
Philip Morris International IncPM	COM	718172109	0.6	0.1%	3,190		Reduced−13
Ishares TR	RUSSELL 2000 ETF	464287655	0.6	0.1%	1,884		Unchanged
Pepsico IncPEP	COM	713448108	0.6	0.1%	4,178		Reduced−5
Cintas CorpCTAS	COM	172908105	0.6	0.1%	3,316		Reduced−370
Cincinnati Finl CorpCINF	COM	172062101	0.6	0.1%	2,980		Unchanged
Vanguard Index FDS	VALUE ETF	922908744	0.5	0.1%	2,437		Added+65
Crowdstrike Holdings IncCRWD	CL A	22788C105	0.5	0.1%	689		Added+9
J P Morgan Exchange Traded F	ULTRA SHRT ETF	46641Q837	0.5	0.1%	10,386		Reduced−3,911
Trane Technologies plc	SHS	G8994E103	0.5	0.1%	1,059		Unchanged
Prologis Inc.PLD	COM	74340W103	0.5	0.1%	3,735		Added+3
Select Sector SPDR TR	ST STR TECHN ETF	81369Y803	0.5	0.1%	2,592		Unchanged
Fifth Third BancorpFITB	COM	316773100	0.5	0.1%	8,646		Added+10
Ishares TR	JPMORGAN USD EMG	464288281	0.5	0.1%	4,948		Reduced−9
Vanguard Index FDS	MCAP VL IDXVIP	922908512	0.5	0.1%	2,410		Reduced−126
US BancorpUSB	COM NEW	902973304	0.5	0.1%	7,862		Unchanged
Graham Holdings CoGHC	COM CL B	384637104	0.5	0.1%	405		Added+1
Procter & Gamble CoPG	COM	742718109	0.5	0.1%	3,119		Reduced−303
Ishares Inc	MSCI CDA ETF	464286509	0.5	0.1%	7,900		Added+1,180
Fidelity Natl Finl IncFNF	COM SHS	31620R303	0.4	0.1%	9,402		Added+36
AT&T IncT	COM	00206R102	0.4	0.1%	21,348		Added+7
Williams Cos IncWMB	COM	969457100	0.4	0.1%	5,935		Added+5
Bank of Amer CorpBAC	COM	060505104	0.4	0.1%	7,610		Reduced−170
Vanguard Index FDS	SM CP VAL ETF	922908611	0.4	0.1%	1,757		Reduced−24
Marathon Pete CorpMPC	COM	56585A102	0.4	0.1%	1,665		Unchanged
Unitedhealth Group IncUNH	COM	91324P102	0.4	<0.1%	1,015		Reduced−186
Global X FDS	S&P 500 CATHOLIC	37954Y889	0.4	<0.1%	4,729		Reduced−141
Advanced Micro Devices IncAMD	COM	007903107	0.4	<0.1%	710		New+710
Lowes Cos IncLOW	COM	548661107	0.4	<0.1%	1,859		Added+12
United Parcel SVCS IncUPS	CL B	911312106	0.4	<0.1%	3,770		Reduced−51
Vanguard World FD	MEGA CAP VAL ETF	921910840	0.4	<0.1%	2,458		Reduced−98
International Business MachsIBM	COM	459200101	0.4	<0.1%	1,408		Reduced−85
Ishares TR	NEW YORK MUN ETF	464288323	0.4	<0.1%	7,338		Unchanged
Ford MTR CoF	COM	345370860	0.4	<0.1%	28,449		Added+2,981
Oil Dri Corp AmerODC	COM	677864100	0.4	<0.1%	3,854		Unchanged
Ishares TR	S&P SML 600 GWT	464287887	0.4	<0.1%	2,196		Reduced−15
Tompkins Finl CorpTMP	COM	890110109	0.4	<0.1%	3,968		Reduced−4,312
CSX CorpCSX	COM	126408103	0.4	<0.1%	7,861		Reduced−6
Edison InternationalEIX	COM	281020107	0.4	<0.1%	4,987		Added+479
Vanguard Specialized Funds	DIV APP ETF	921908844	0.4	<0.1%	1,562		Reduced−370
Cisco Sys IncCSCO	COM	17275R102	0.4	<0.1%	3,058		Added+6
Proshares TR	SP500 EX ENRGY	74347B581	0.4	<0.1%	4,429		Added+20
Metlife IncMET	COM	59156R108	0.4	<0.1%	4,202		Added+15
SPDR Gold TRGLD	GOLD SHS	78463V107	0.4	<0.1%	964		Unchanged
Entergy Corp NewETR	COM	29364G103	0.4	<0.1%	3,050		Reduced−8
Quanta SVCS IncPWR	COM	74762E102	0.3	<0.1%	485		Unchanged
Wisdomtree TR	US SMALLCAP DIVD	97717W604	0.3	<0.1%	8,434		Unchanged
Chevron CorporationCVX	COM	166764100	0.3	<0.1%	2,046		Reduced−1,475
HCA Healthcare IncHCA	COM	40412C101	0.3	<0.1%	857		Reduced−10
Amgen IncAMGN	COM	031162100	0.3	<0.1%	921		Reduced−147
Linde plc	SHS	G54950103	0.3	<0.1%	638		Added+14
Hartford Insurance Group IncHIG	COM	416515104	0.3	<0.1%	2,490		Unchanged
Eversource EnergyES	COM	30040W108	0.3	<0.1%	4,549		Reduced−43
KLA CorpKLAC	COM NEW	482480100	0.3	<0.1%	1,080		New+1,080
Ishares TR	MSCI USA MIN ETF	46429B697	0.3	<0.1%	3,338		Reduced−12
Ishares Inc	MSCI PAC JP ETF	464286665	0.3	<0.1%	5,815		Added+825
J P Morgan Exchange Traded F	INTRNL RES EQT	46641Q134	0.3	<0.1%	3,740		Reduced−23
Vanguard Index FDS	TOTAL STK MKT	922908769	0.3	<0.1%	833		Added+95
Ishares TR	MSCI UK ETF NEW	46435G334	0.3	<0.1%	6,638		Added+656
American Express CoAXP	COM	025816109	0.3	<0.1%	902		Reduced−32
Regions Financial Corp NewRF	COM	7591EP100	0.3	<0.1%	10,047		Added+60
Ishares TR	RUS MD CP GR ETF	464287481	0.3	<0.1%	2,072		Reduced−81
Ishares TR	S&P MC 400GR ETF	464287606	0.3	<0.1%	2,576		Reduced−5
Duke Energy Corp NewDUK	COM NEW	26441C204	0.3	<0.1%	2,376		Reduced−1,086
Lockheed Martin CorpLMT	COM	539830109	0.3	<0.1%	580		Added+20
Dominion Energy IncD	COM	25746U109	0.3	<0.1%	4,259		Unchanged
Ishares TR	SHRT NAT MUN ETF	464288158	0.3	<0.1%	2,715		Reduced−89
Public SVC Enterprise GroupPEG	COM	744573106	0.3	<0.1%	3,556		Unchanged
Altria Group IncMO	COM	02209S103	0.3	<0.1%	3,973		Reduced−1,525
SPDR Series Trust	ST BLOO HIGH ETF	78468R622	0.3	<0.1%	2,895		Added+39
Ishares TR	RUS MDCP VAL ETF	464287473	0.3	<0.1%	1,688		Reduced−356
Ishares TR	US TREAS BD ETF	46429B267	0.3	<0.1%	12,182		Reduced−459
Vanguard Charlotte FDS	TOTAL INT BD ETF	92203J407	0.3	<0.1%	5,678		Reduced−148
Ishares TR	MSCI ACWI EX US	464288240	0.3	<0.1%	3,610		Added+77
J P Morgan Exchange Traded F	NASDAQ EQT PREM	46654Q203	0.3	<0.1%	4,460		New+4,460
Unum GroupUNM	COM	91529Y106	0.3	<0.1%	3,043		Unchanged
Ishares TR	CORE MSCI EAFE	46432F842	0.3	<0.1%	2,722		Reduced−129
TJX Cos Inc NewTJX	COM	872540109	0.3	<0.1%	1,731		Reduced−15
Ishares TR	CORE S&P TTL STK	464287150	0.3	<0.1%	1,586		Added+56
Markel Group IncMKL	COM	570535104	0.3	<0.1%	132		Added+18
Ishares TR	USD INV GRDE ETF	464288620	0.3	<0.1%	4,943		Reduced−190
SPDR Series Trust	ST STR SP BIOT	78464A870	0.3	<0.1%	1,599		Added+2
SPDR Series Trust	ST STR P500VAL	78464A508	0.2	<0.1%	4,107		Reduced−863
Ssga Active ETF TR	ST STR BL LN ETF	78467V608	0.2	<0.1%	6,160		Unchanged
Best Buy IncBBY	COM	086516101	0.2	<0.1%	3,249		Reduced−518
Firstenergy CorpFE	COM	337932107	0.2	<0.1%	5,183		Unchanged
Ishares TR	MSCI USA QLT FCT	46432F339	0.2	<0.1%	1,123		Reduced−1,024
Ishares Bitcoin Trust ETFIBIT	SHS BEN INT	46438F101	0.2	<0.1%	7,368		New+7,368
Brookfield Infrastructure Pa	LP INT UNIT	G16252101	0.2	<0.1%	6,711		Unchanged
Netflix Inc.NFLX	COM	64110L106	0.2	<0.1%	3,407		Unchanged
Vanguard World FD	HEALTH CAR ETF	92204A504	0.2	<0.1%	790		Unchanged
Ishares TR	S&P 100 ETF	464287101	0.2	<0.1%	644		Unchanged
Ishares TR	ISHARES BIOTECH	464287556	0.2	<0.1%	1,211		Reduced−85
Ishares TR	RUS 2000 GRW ETF	464287648	0.2	<0.1%	581		New+581
Ishares TR	ESG MSCI USA ETF	46436E767	0.2	<0.1%	3,206		New+3,206
Ishares TR	ESG EAFE ETF	46436E759	0.2	<0.1%	2,552		New+2,552
Exelon CorpEXC	COM	30161N101	0.2	<0.1%	4,580		Added+495
Grayscale Bitcoin Trust ETFGBTC	SHS REP COM UT	389637109	0.2	<0.1%	4,665		Unchanged
Verizon Communications IncVZ	COM	92343V104	0.2	<0.1%	4,941		Reduced−830
Automatic Data Processing inADP	COM	053015103	0.2	<0.1%	923		New+923
T-Mobile US IncTMUS	COM	872590104	0.2	<0.1%	1,226		Unchanged
Soundhound Ai IncSOUN	CLASS A COM	836100107	0.1	<0.1%	16,697		Reduced−6,090
EVA Live IncGOAI	COM NEW	298892209	0.1	<0.1%	25,000		Unchanged
McDonalds CorpMCD	COM	580135101	0.1	<0.1%	200	Call	New+200
Servicenow IncNOW	COM	81762P102	0.0	<0.1%	100	Call	New+100
Purple Innovation Inc	COM	74640Y106	0.0	<0.1%	10,000		Unchanged

Sold out: 10 positions

Held at the end of the quarter before and not reported this quarter.

Sterling Investment Counsel, LLC, positions sold out
Issuer	Class	CUSIP	Weight	Change on the quarter before
American WTR WKS Co Inc NewAWK	COM	030420103	0.0%	Sold out−1,849
Baron ETF TR	FINANCIALS ETF	06829D404	0.0%	Sold out−34,878
Ishares TR	RUS 1000 VAL ETF	464287598	0.0%	Sold out−1,272
Lithium Amers Corp NewLAC	COM SHS	53681J103	0.0%	Sold out−28,563
Lithium Argentina AG	COM SHS	H5012F103	0.0%	Sold out−28,197
Northrop Grumman CorpNOC	COM	666807102	0.0%	Sold out−313
Terawulf IncWULF	COM	88080T104	0.0%	Sold out−10,613
Vaneck ETF Trust	MRNGSTR WDE MOAT	92189F643	0.0%	Sold out−2,670
Vanguard International Equity Index F	ALLWRLD EX US	922042775	0.0%	Sold out−3,084
Weave Communications IncWEAV	COM	94724R108	0.0%	Sold out−47,812

Source: SEC EDGAR, Form 13F-HR, accession 0002085853-26-000775 (on sec.gov). Last ingested by Listed: Oct 22, 2026, 05:26 ET. Listed shows no prices and gives no investment advice.